PETALING JAYA: PRISM, the parent hospitality platform of the OYO brand, has targeted to expand its portfolio to 200 company serviced properties by the end of 2026, reflecting growing demand from hotel owners for professionally managed hospitality solutions that enhance operational efficiency, commercial performance, and guest experience.
The expansion comes as Malaysia’s tourism and hospitality sector is expected to remain resilient through the remainder of 2026, supported by stronger regional travel demand and an improving tourism outlook.
PRISM’s expansion plans arrive as tourism and tourism related businesses in Malaysia are positioning for a stronger second half of 2026. As Malaysia’s hospitality sector enters a new phase of growth, driven by stronger regional travel demand and an improving tourism outlook, hotel owners are increasingly seeking professional operators to enhance operational efficiency and commercial performance.
With the government targeting 35.6 million international visitors and RM147.1 billion in tourism receipts under Visit Malaysia 2026, the positive market outlook is expected to further accelerate demand for professionally managed hospitality assets.
Since launching its company serviced model in Malaysia, PRISM has strengthened its position as a trusted hospitality partner by combining technology, commercial expertise, and operational excellence to help hotel owners maximise asset performance.
The model gives property owners access to professional hotel management, revenue management capabilities, a digital distribution network, and marketing expertise built on PRISM’s earlier commitment to invest in infrastructure, technology, marketing and comprehensive operational support to unlock greater revenue potential for owners.
PRISM Malaysia country head Abhijeet Singh said: “We are seeing growing interest from hotel owners who are looking for experienced hospitality operators to help them improve operational performance and maximise long term asset value. As tourism demand continues to strengthen, owners recognise the importance of technology, commercial capabilities and consistent service standards in remaining competitive and that growing confidence from the market gives us the conviction to expand our target to 200 company serviced properties over the next six months.”
PRISM continues to work closely with hotel owners through end-to-end operational support, revenue optimisation, staff training, quality assurance and technology solutions that enhance visibility and improve business performance.
Building on strategic collaborations with leading property owners and developers across Malaysia, PRISM remains committed to expanding its company serviced portfolio while supporting the country’s evolving hospitality landscape.
