Pandora launches its Mother’s Day 2024 collection with an invitation to BE LOVE – to embody it and live it, on Mother’s Day and every day. Expanding on the BE LOVE campaign launched earlier this year, the new Pandora Moments collection offers meaningful gifts to thank the mother figures in our lives and reflect the love they’ve given us from the very start. The new designs are inspired by a rich symbolic motif: the rose.
“The rose, with its exquisitely beautiful bloom and powerful thorned stem, has become a cultural icon,” say Pandora’s SVP Creative Directors A. Filippo Ficarelli and Francesco Terzo. “Roses have their own symbolic language that speaks to love, friendship and the relationships we hold dear.”
Inspired by the idea of embodying both beauty and strength, a unique pair of sterling silver stud earrings feature a blooming rose with a thorned stem that curves to embrace the ear. Another stand-out piece is a bold, oversized rose charm, crafted with layered petals for added depth and studded with shimmering pavé.
A new three-dimensional rose charm explores the language of colour, hand-painted with translucent pink or yellow enamel over sculptural petals. Joining the collection is a new take on Pandora’s iconic snake chain bracelet, updated with a rose-inspired clasp, which creates the perfect canvas to style a jewellery bouquet for Mother’s Day.
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