THE Philippines generated $290 million in booked sales at Asia Fruit Logistica 2026 in Hong Kong, marking the country’s return to Asia’s premier fruit and vegetable trade show after a decade-long absence, the Department of Agriculture (DA) said on Wednesday.
The Philippine pavilion showcased Cavendish and Cardava bananas, fresh durian, fresh and frozen mangoes, dragon fruit, pomelo, and other high-value crops.
Agriculture Assistant Secretary Arnel de Mesa said durian accounted for the largest share of sales at $206 million, while bananas made $14 million.
Of the banana sales, Cavendish varieties accounted for $11 million and Cardava bananas $3 million.
De Mesa said the products were all for export.
Asia Fruit Logistica, held annually in September, covers the fresh produce supply chain and connects exporters with buyers, distributors, retailers and other industry players.
This year’s edition, held on Sept. 2–4 at the AsiaWorld-Expo, drew more than 760 exhibitors and about 14,000 buyers from 80 countries.
The Philippine delegation was led by Philip Young, agriculture undersecretary for High-Value Crops and Agri-Fishery Export Development and Promotion.
Participating industry groups included the Pilipino Banana Growers and Exporters Association, Durian Exporters Association of the Philippines Inc., Philippine Banana Council Inc., National Mango Farmers and Stakeholders Federation Inc., and Philippine Dragon Fruit Growers Association.
The banana growers’ groups presented Cavendish bananas, while the durian exporters’ association showcased fresh durian. The mango federation featured fresh and frozen mangoes, while the dragon fruit growers’ group promoted fresh produce.
The DA said the country’s participation was aimed at opening more overseas markets, building commercial partnerships and gathering market intelligence to help exporters meet international demand and quality standards.
The initiative forms part of the government’s efforts to strengthen the competitiveness of agricultural exports and create more opportunities for Filipino farmers and agribusinesses.