- Pizza Express is expanding its menu beyond pizzas to introduce chicken wings and mac & cheese across its UK sites.
- The new “Mac & Wings” delivery brand will launch nationwide from March 3 in over 300 locations.
- This move is in response to significant growth in the chicken sector and strong customer demand, as stated by CEO Paula MacKenzie.
- A key differentiator is that Pizza Express's chicken wing products will be baked, rather than fried, unlike most competitors.
- Initially, the “Mac & Wings” offerings will be delivery-only via Deliveroo, with the company open to potentially expanding into physical restaurants in the future.
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