Khairy Jamaluddin’s return to Umno may boost its urban appeal ahead of the general election, but analysts warn it is not a cure-all for the party’s challenges.
PETALING JAYA: Khairy Jamaluddin’s high-profile return to Umno could give the party a shot in the arm ahead of the general election, but analysts say it is no silver bullet.
Khairy, expelled from Umno in January 2023, formally submitted his application to party president Datuk Seri Dr Ahmad Zahid Hamidi yesterday under the Rumah Bangsa initiative, seeking reinstatement of his membership.
Pacific Research Centre principal adviser Dr Oh Ei Sun said Khairy’s comeback carries symbolic weight.
“Umno has hardly gained any additional support over the last three years. Now, it could use all the help it might get, including from former heavyweights, ahead of the general election.”
He added that Khairy’s return could help Umno woo disenchanted urban voters, particularly in states where PAS has made inroads, such as Selangor and Penang.
“Umno is likely to deploy Khairy to contest urban seats previously held by PKR. But it remains unclear whether his popularity would translate into votes. Moreover, the Khairy-Zahid rivalry could resurface with his return.”
Nusantara Academy of Strategic Research senior fellow Prof Dr Azmi Hassan said Umno’s open-armed approach reflects confidence within the party leadership.
“Khairy has criticised Umno in the past and may continue to voice concerns if needed. Yet, the leadership sees his return as a positive signal. Popular politicians are expected to strengthen Umno despite potential internal friction.”
He added that the move demonstrates strategic flexibility ahead of the general election.
“Welcoming back former members, even those previously suspended or expelled, shows that Umno’s leadership believes it can manage internal challenges while boosting its electoral strength,” he noted.
Khairy’s application is under review by the Rumah Bangsa committee and is being watched as a potential unifying force with strong urban appeal.
His influence could reshape internal dynamics in the run-up to a fiercely contested general election.
Since the initiative’s launch, the process has gained momentum.
Analysts say these high-profile comebacks signal Umno’s determination to consolidate its ranks and project a revitalised front ahead of the general election.