If you're a fan of Chinese actor Zhang Linghe, there's another reason to open the Taobao app this October. The popular star has teamed up with Taobao for its Double 11 (11.11) 2026 campaign, bringing fans exclusive digital rewards, limited-edition merchandise, a daily treasure hunt and even a special event in Kuala Lumpur.
Announced on 14 October 2026, the collaboration between Taobao Tmall World and Zhang Linghe also introduces six refreshed shopping experiences designed to make discovering products more enjoyable for cross-border shoppers in Malaysia and other markets.
The campaign includes a new global brand film featuring Zhang Linghe, a specially themed Taobao app interface, interactive activities and an upcoming livestream where fans will have an opportunity to connect with the actor.
And for Malaysian fans, there's something else to look forward to. A Zhang Linghe-themed Taobao event is scheduled to take place in Kuala Lumpur on 24 October 2026.
Taobao x Zhang Linghe Daily Treasure Hunt: How to Join
One of the main highlights of the collaboration is the Daily Treasure Hunt, an interactive campaign running from 14 October to 13 November 2026 through the Taobao app.
The activity is open to users in five markets, including Malaysia, Singapore, Thailand, Hong Kong and Taiwan.
To participate, users can complete daily activities within the Taobao app, such as checking in, browsing products, placing orders or inviting friends. These activities provide opportunities to join treasure hunts and collect special points known as Ling Points.
As participants accumulate check-ins, they can progressively unlock eight exclusive behind-the-scenes videos featuring Zhang Linghe, giving fans a closer look at the actor beyond the campaign's main advertisements.
Collected Ling Points can also be redeemed for a selection of rewards, including Taobao red packets, digital gifts and Zhang Linghe-themed merchandise.
The digital collectibles include themed app skins, stickers, phone wallpapers and voice blessings from Zhang Linghe.
For dedicated fans, the campaign also offers an additional incentive. Top-ranking participants will have a chance to receive autographed gifts and other limited-edition rewards.
Zhang Linghe to Appear in Exclusive Taobao Double 11 Livestream
The collaboration doesn't stop at collecting rewards. During the Double 11 shopping campaign, Zhang Linghe will also make an exclusive appearance in a livestream hosted within the Taobao app.
The livestream will connect fans across 11 markets, giving audiences an opportunity to participate in the campaign experience together, regardless of their location.
The exact livestream date, time and participation details have yet to be announced. Fans can look out for updates through Taobao's official Instagram account and within the app.
Taobao x Zhang Linghe Kuala Lumpur Event on 24 October 2026
Malaysian fans will also get to experience the collaboration beyond their smartphones, as Taobao is bringing a Zhang Linghe-themed event to Kuala Lumpur on 24 October 2026.
The event forms part of a series of in-person campaign activities taking place across the region, beginning in Hong Kong on 15 October, followed by Bangkok and Kuala Lumpur on 24 October.
Visitors will be able to explore Taobao's refreshed shopping experiences through on-site activities and stand a chance to receive limited-edition Zhang Linghe-themed Taobao gifts.
Taobao has not yet revealed the exact Kuala Lumpur venue, opening hours or participation requirements. These details will be announced through its official local social media channels.
It's worth noting that the announcement describes this as a Zhang Linghe-themed event and does not confirm that the actor himself will make an in-person appearance in Kuala Lumpur.
Beyond the physical events, Taobao is also rolling out outdoor advertisements across major Asian cities, including Kuala Lumpur, Hong Kong, Bangkok and Singapore.
In Hong Kong, the campaign will feature prominent locations such as Mong Kok, Tsim Sha Tsui and Causeway Bay, with advertising formats ranging from large video billboards and themed subway trains to glasses-free 3D displays.
Six Refreshed Shopping Experiences on Taobao
Alongside the celebrity collaboration, Taobao is introducing six shopping themes that highlight different aspects of its product selection and browsing experience.
1. Quality: Enjoy Trusted Quality on Taobao
Discover products with an emphasis on quality, giving shoppers more options when looking for everyday essentials and other purchases.
2. Taste: Shop Stylish Designs on Taobao
Explore products that reflect personal style, from clothing and accessories to thoughtfully designed items.
3. Lifestyle: Embrace Diverse Lifestyles on Taobao
Find products that complement different hobbies, interests and routines, whether you're into sports, pets, anime or other lifestyle activities.
4. Trendy: Catch the Viral Trends on Taobao
Keep up with popular styles, fashion trends and products attracting attention online.
5. Smart: Upgrade to a Smarter Life on Taobao
Explore smart devices and technology-related products designed for modern everyday living.
6. Surprise: Discover Unexpected Finds on Taobao
Enjoy the fun of browsing and discovering interesting products you might not have been looking for in the first place.
Together, these six themes support Taobao's brand promise, "Find Everything and Anything on Taobao", which focuses on offering shoppers a broad product selection, competitive prices and cross-border shopping services.
Zhang Linghe Stars in Taobao's New Global Brand Film
To introduce the refreshed shopping experiences, Taobao premiered a new brand film featuring Zhang Linghe at 8.00 am on 14 October 2026 (GMT+8) across major online platforms worldwide.
The film begins with Zhang Linghe opening the Taobao app, transporting viewers into a visually engaging world filled with different products, styles and unexpected discoveries.
Filmed using a motion-control robotic camera arm (MOCO), the production uses fluid camera movements to recreate the feeling of browsing through Taobao and discovering something new at every turn.
Throughout the film, Zhang Linghe explores different interests and product categories, including fashion, sports, pet care, anime and smart devices, bringing Taobao's six shopping themes to life.
The collaboration also reflects the actor's growing popularity internationally, particularly in Southeast Asian markets such as Malaysia and Thailand, where Chinese dramas continue to attract enthusiastic audiences.
"Exploring new things and spending time on hobbies help me discover more possibilities in life and bring inspiration to the different characters I play," said Zhang Linghe.
"People around the world have a lifestyle they aspire to, but finding products that truly match their tastes can be challenging when choices are limited. Now, with the Taobao app, not only can you easily find what you are looking for, but you will also discover unexpected surprises along the way."
He added that the variety of styles and options available on Taobao can inspire new ideas in everyday life, expressing his excitement about inviting users worldwide to explore the platform with him.
With the Daily Treasure Hunt running until 13 November 2026, an exclusive livestream planned for Double 11 and a Kuala Lumpur event scheduled for 24 October, the collaboration gives Zhang Linghe fans several ways to participate in this year's Taobao shopping campaign.
For Malaysian shoppers, it's also an opportunity to explore the platform's refreshed shopping experience while collecting exclusive rewards along the way.