- Eight Premier League clubs have increased prices for replica football shirts ahead of the new season, with some adult shirts now costing up to £90.
- Tottenham and Chelsea have raised adult shirt prices by £5, reaching £90 and £89.99 respectively, while newly promoted Coventry City saw a £10 jump to £70.
- Consumer expert Scott Dixon criticised the price hikes as 'blatant greed', warning that many loyal fans, particularly families, will be priced out.
- Dixon also cautioned that the increases could lead to a surge in counterfeit purchases, potentially funding organised crime.
- This warning comes after UK police operations, including Operation Bloxwich, recently seized over £18 million worth of fake football merchandise, highlighting the issue of counterfeit goods.
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