- The cost of a pint has surpassed £10 in London, with some high-end establishments charging up to £11 for draught beer and £12.50 for bottled options.
- This price increase follows a predicted 5.2 per cent surge in Guinness prices by Diageo, driven by rising operational costs for the business.
- London's average pint price stands at £6.50, while the national average is £4.52.
- Industry experts warn that government financial pressures are compelling pubs to either increase prices or consider closing down.
- There are calls for the government to introduce fairer business rates, reduce VAT for hospitality, and lower alcohol duties to ensure pubs remain affordable and viable.
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