PrimeWater rebrand fails to fix poor service — Tulfo

WorldPolitics
4 Sep 2026 • 2:03 AM MYT
The Manila Times
The Manila Times

One of the longest-running English broadsheets in the Philippines

PrimeWater rebrand fails to fix poor service — Tulfo

MANILA, Philippines — Senate Committee on Public Services Chairman Raffy Tulfo on Thursday revealed a barrage of complaints he has received from former PrimeWater consumers following the company’s rebranding as Hiraya Water Corporation.

During the Senate hearing, Tulfo said that consumers continue to suffer from poor water supply, persistently high water bills, limited hours of water service, and muddy-looking water that is unsafe for drinking.

It may be recalled that on December 12, 2025, Crystal Bridges acquired PrimeWater, with the transaction subsequently approved by the Philippine Competition Commission (PCC) on April 7, 2026. 

On June 10, 2026, PrimeWater changed its name to Hiraya Water Corporation and also transferred the location of its principal office.

"The owner of PrimeWater has changed, but the complaints continue. As long as there are consumers waiting for a solution, we will not let this issue go," Tulfo said.

"To be fair, Crystal Bridges did not create PrimeWater’s problems. But when you buy a company, you don’t just acquire its assets and revenue.  You inherit the existing contracts, debts, and obligations, pending cases, unfinished commitments and consumers who are already angry—and still thirsty," he added.

The complaints raised by the affected consumers of Hiraya Corporation appear to be a recurring issue, with some residents having endured years of problems under PrimeWater. 

This includes San Jose del Monte, Bulacan, where more than 250,000 residents are reportedly affected by inadequate water supply, as well as Batangas City, where consumers continue to experience problems due to Hiraya’s poor service.

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