Proton subsidiary Pro-Net hosted an exclusive lifestyle event, "The Real e.MAS Drive," on May 14, 2025, to celebrate Mother's Day and highlight the Proton e.MAS 7's suitability for modern women. The event honored mothers, working professionals, and resilient women, featuring health activities, driving sessions, and hands-on EV experiences with Malaysia's best-selling EV for the past four months. Pro-Net's Chief Branding Officer, Salawati Binti Mohd Yusoff, explained that the company's goal is to provide women with a supportive tool for their dynamic lives, going beyond simply showcasing Malaysia's first EV.“The e.MAS 7’s impressive safety features, quick charging capabilities, and family-oriented design make it the perfect choice for the modern woman, whether she’s on the move, at work, or enjoying quality time with family.” The session kicked off with a product and safety briefing at PROTON's Centre of Excellence in Shah Alam. The convoy was then flagged off for an exciting trip to Tiarasa Escapes in Janda Baik. Once they got there, the participants had a cool yoga session led by The Flow Studio. Furthermore, participants were given the opportunity to witness a Vehicle-to-Load (V2L) demonstration wherein the e.MAS 7 powered a Vitality Juice Bar setup, showcasing the EV's versatility and suitability for a mobile lifestyle. During the return journey, the convoy made a brief stop at Bamboo Hills to experience DC Handal's rapid chargers. Attendees were able to witness the e.MAS 7's leading DC fast-charging capability, which enables a charge from 30% to 80% state of charge in a mere 20 minutes.“Making the shift to an electric vehicle isn’t just about sustainability—it’s about enhancing your lifestyle. With the e.MAS 7, we’re offering a car that seamlessly adapts to your daily needs, whether you’re working, relaxing, or constantly on the move.” Pn. Salawati added.
