LAHAD DATU: Tourism Malaysia Sabah’s latest programme “Journey to the East Coast of Sabah” on Sept 20-24, was aimed at promoting the lesser known attractions in Lahad Datu.
Members of the media and social media influencers from Sabah and peninsula were invited to sample the experiential programme.
Its State Director, Ednie Rahma Ab Rahim, said the focus this year is to organise promotional activities to spur the industry which was badly impacted by the Covid-19 pandemic.
“We are striving to create consumer awareness to Malaysians that Sabah have plenty of products to offer, both existing and lesser known ones.
