Proton e.MAS Hits 40,000th Delivery Milestone: Unveils 40% Charging Discount & Expanded Owner Privileges

PRO-NET, the new energy subsidiary of national carmaker PROTON, has officially crossed the 40,000-vehicle delivery mark for the Proton e.MAS brand.

Accomplished within just 20 months of the brand’s introduction, PRO-NET’s milestone highlights the accelerating adoption of electric vehicles among Malaysian motorists, spanning first-time EV adopters, daily urban commuters, and family road-trippers. To mark the occasion and reward its growing user base, PRO-NET is strengthening its Customer Promise framework with a nationwide suite of perks covering charging discounts, aftersales savings, lifestyle privileges, and updated digital features.

Four-Day 40% Charging Discount and Preferential Network Rates

Headline festivities kick off at the plug, where Proton e.MAS owners can access substantial charging discounts integrated directly into their existing mobile workflow:

• 40% Off Charging (1 to 5 October 2026): Starting from 11:00 a.m. on 1 October until 11:00 a.m. on 5 October, owners will receive an automatic 40% discount on charging sessions initiated through the Proton e.MAS mobile app, with no voucher redemptions or manual sign-ups needed.
• Aggregated CPO Parity: The app provides seamless roaming access across 12 participating Charge Point Operators (CPOs), syncing retail tariffs with operators’ native rates to spare drivers the hassle of maintaining multiple digital accounts.
• Targeted Operator Deals: Users can leverage preferential pricing capped up to RM1.20 per kWh at DC Handal chargers, alongside a 20% charging rebate at RExharge points running through 31 December 2026.

Aftersales Care, Trade-In Bonuses, and Insurance Perks

Beyond charging promotions, PRO-NET is rolling out a series of customer care campaigns throughout the final quarter of the year:

• Maintenance Savings: All routine service and maintenance appointments booked between 1 and 31 October 2026 will enjoy a 10% discount on service bills, with the first 1,000 service clients receiving a special-edition Proton e.MAS 5 Touch ‘n Go card.
• Trade-In Support: Owners seeking to upgrade to the latest model can unlock up to RM1,000 in additional trade-in incentives through CARSOME between 1 October and 31 December 2026.
• e.MAS Care Privileges: Motorists binding or renewing e.MAS Care Elite or Flex insurance policies via authorized panels will receive RM100 in free public charging credit (capped at the first 5,000 policies), plus entry into a lucky draw featuring Huawei Watch GT 7 and Huawei Band 11 smart wearables.

The company currently operates 60 authorized dealerships supported by over 1,600 trained sales and technical personnel, targeting an expanded footprint of 70 outlets—including 57 dedicated service centers and 14 Body & Paint facilities—by the end of 2026.

Digital Upgrades: ACOTech App Refresh and PassGo Drive-to-Earn

On the digital front, PRO-NET is preparing to roll out a comprehensive app overhaul developed in partnership with ACOTech before the end of 2026. The update centralizes vehicle telemetry, service appointments, charging navigation, and loyalty accounts into a streamlined interface.

Central to the digital experience is PassGo, a proprietary drive-to-earn rewards feature launching inside the app. Vehicle owners who sync their cars will receive an instant 300-point welcome bonus, earning one reward point for every eligible kilometer driven. Accrued balances can be redeemed for Grab vouchers, Touch ‘n Go credits, foodpanda balances, Lazada shopping credits, or limited-edition brand lifestyle items.

Broadened Community and Lifestyle Partnerships

Proton e.MAS is also taking ownership value beyond motoring through brand-wide commercial tie-ups. Owners can grab a 10% discount on beverages at participating ZUS Coffee outlets nationwide.

Those investing in residential clean energy can access an instant RM5,000 rebate on Huawei FusionSolar home setups, which includes entry into a draw for an all-expenses-paid trip to Huawei’s headquarters in Shenzhen, China.

Finally, the brand is running the “Where Does Your e.MAS Take You?” social media contest on its official community Facebook group, encouraging owners to share everyday travel stories for a chance to take home an exclusive Proton e.MAS 7 scale model or one of 40 RM50 Touch ‘n Go eWallet vouchers.