Proton e.MAS Surpasses 20,000 Sales, Making It The Fastest xEV Brand In Malaysia

PRO-NET, the green mobility subsidiary of PROTON, has officially announced that its electric sub-brand, Proton e.MAS, has passed 20,000 total vehicle sales in under seven months of 2026.

The sales trajectory solidifies Proton e.MAS as Malaysia’s leading electrified vehicle (xEV) brand. Across the first half of 2026, the brand captured 42.6% of Malaysia’s pure electric vehicle (EV) market and 41.8% of the total xEV market share.

Balanced Portfolio Across Price Points and Powertrains

The 20,000-unit milestone reflects balanced demand across Proton e.MAS’s expanding new energy vehicle lineup:

• Proton e.MAS 5 (60.9% of total sales): Acting as the primary volume driver, the entry-level B-segment hatchback has democratized electric vehicle access across urban and suburban demographics.
• Proton e.MAS 7 PHEV (23.3% of total sales): The recently introduced plug-in hybrid electric vehicle variant has gained rapid adoption by serving car buyers seeking electric driving efficiency without range anxiety.
• Proton e.MAS 7 BEV (15.8% of total sales): The brand’s foundational C-segment all-electric SUV continues to maintain a steady market share among tech-focused EV buyers.

“Every milestone begins with the trust of our customers. Surpassing 20,000 vehicle sales in less than seven months would not have been possible without the confidence and unwavering support of Malaysians who have chosen Proton e.MAS. On behalf of everyone at PRO-NET, we extend our sincere gratitude to every customer who has placed their trust in us,” said Mr. Zhang Qiang, CEO of PRO-NET.

Supporting Malaysia’s Low-Carbon Mobility Targets

The sales velocity directly advances the targets outlined under Malaysia’s national sustainability frameworks, specifically the Low Carbon Mobility Blueprint (LCMB) and the National Energy Transition Roadmap (NETR).

Beyond vehicle deliveries, PRO-NET is expanding its operational ecosystem to maintain long-term ownership confidence. The distributor is accelerating the rollout of authorized 3S/4S dealerships nationwide, enhancing localized aftersales support, and establishing strategic joint ventures with charge point operators (CPOs) to build out the national public charging network.

Prospective buyers can explore model specifications, pricing, and active dealership locations via the official brand portal at emas.proton.com.