Proton eMas 7 PHEV CKD Production Begins: 4 Key Things To Know (Including Massage Seats!)

Just five months after hitting Malaysian roads as a fully imported (CBU) model, the Proton eMas 7 PHEV has officially begun local production (CKD) at Proton’s dedicated NEV plant in Tanjong Malim!

With over 11,000 bookings and 4,500 units already delivered, Malaysia’s best-selling plug-in hybrid SUV is officially rolling off the local assembly line. But what does this transition to local assembly mean for your wallet, delivery timelines, and feature list?

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If you spend hours stuck in Federal Highway traffic every day, this single upgrade is going to make your commute a lot better.

While the base Prime variant remains identical to the CBU model, the Premium and Premium Plus trims now feature front driver and passenger massage seats.

💆‍♂️ SPOILED FOR CHOICE: 6 MASSAGE PROGRAMMES

Drivers and front passengers on the Premium & Premium Plus trims can choose from 6 dedicated massage modes: Wave, Walk, Serpentine, Shoulder, Lumbar, and Crawling. That's an instant cure for Federal Highway traffic fatigue!

Whether you need shoulder relief after a long day at work or lower-back support during a highway balik-kampung trip, your front seats can now handle it at the push of a button.

📊 PRICE FLASHBACK: WHAT HAPPENED LAST TIME?

When the pure-electric Proton eMas 7 EV transitioned to CKD, prices dropped by RM4,000 to RM6,000. However, the compact eMas 5 saw 0 price changes. Where do you think the eMas 7 PHEV will land?

Because this is a manufacturing milestone rather than an official consumer relaunch, Proton has not released new CKD pricing tags yet. However, we can look at previous Proton NEV launches to guess what might happen next:

Currently, CBU pricing for the eMas 7 PHEV stands at:

(All prices include the RM4,000 early-bird welcome rebate).

Will Proton slash prices to push the entry-level Prime below the RM100k mark, or keep prices steady while giving you free massage seats? We’ll find out when the official price announcement drops!

If you’ve been waiting patiently for your car to arrive, the wait is almost over. According to Pro-Net, CKD customer deliveries are scheduled to begin within the next two months!

Furthermore, local assembly in Tanjong Malim is actively prioritizing the range-topping Premium Plus variant. With hundreds of buyers waiting months for the top-spec trim, this production priority means reservation queues should start moving significantly faster.

Underneath the hood, the powertrain, battery, and performance figures remain identical:

However, the 1.5L engine, motor, and Dedicated Hybrid Transmission (DHT) are now fully assembled right here in Perak! The vehicle currently achieves a 30% local content rate, marking another major step forward for Malaysia's local New Energy Vehicle (NEV) manufacturing ecosystem.