KUALA LUMPUR - Proton, Malaysia's iconic automotive brand, is making headlines today with the official launch of its much-anticipated Proton S70 sedan. This release marks a significant moment in Proton's history as it is their first all-new sedan in seven years, following the successful launch of the Proton Persona in 2016. With this unveiling, Proton is reinforcing its commitment to innovation and raising the bar in the national automotive industry.
The Proton S70, while proudly carrying the Proton nameplate, is a product of the partnership formed in 2017 with the renowned Chinese automaker, Geely. This fruitful collaboration has resulted in a series of successful models, and the Proton S70 is no exception. It is based on the fourth-generation Geely Emgrand, a model that took the Chinese market by storm in 2021.
Key Features of the Proton S70:
The Proton S70 promises a blend of performance, safety, and advanced technology. Some of the standout features that have been unveiled so far include:
- 1.5L Turbocharged Engine: Under the hood, the Proton S70 boasts a powerful 1.5-liter turbocharged engine, promising an exciting driving experience with excellent fuel efficiency.
- Dual-Clutch Transmission: The inclusion of a dual-clutch transmission system ensures smooth and precise gear shifts, adding to the overall driving pleasure.
- Intelligent Safety Technology: Proton has alluded to the incorporation of advanced driver assistance systems (ADAS) within the Proton S70. While the specific ADAS features have not been detailed in the announcement, it's safe to assume that the sedan will come equipped with a comprehensive suite of safety technologies to enhance driver and passenger safety.
- Refined Design: From the official press images shared by Proton, the S70 showcases a sleek and modern design. Its stylish exterior, coupled with a spacious and comfortable interior, is poised to impress car enthusiasts.
Proton's Commitment to Safety:
The mention of "intelligent safety technology" in the announcement underscores Proton's dedication to prioritizing safety. ADAS, typically found in higher-end variants of Proton's models, includes features such as Adaptive Cruise Control, Lane Centring Control, and Intelligent Cruise Control. These features contribute to safer and more convenient driving, making Proton vehicles an attractive choice for those who value safety on the road.
National Tour and Bookings:
Proton is eager to introduce the Proton S70 to Malaysians, and to do so, they have planned a national tour to give the public a chance to experience the sedan in person. Starting from November 11, the Proton S70 will make appearances in several state capitals across the country. While the exact dates and locations remain undisclosed at this time, Proton enthusiasts can look forward to getting up close and personal with the vehicle at these exclusive preview sessions.
For those who can't wait to secure their own Proton S70, the good news is that Proton has opened bookings starting from today. All it takes to reserve your Proton S70 is a refundable booking fee of RM500, which can be made through Proton's official channels. This early booking option ensures that you'll be among the first to experience the Proton S70's cutting-edge features and unbeatable performance.
Conclusion:
The Proton S70's official unveiling is not only a significant milestone for Proton but also a promising development in Malaysia's automotive industry. With its impressive features, commitment to safety, and the backing of the Geely partnership, the Proton S70 has the potential to become a game-changer in the Malaysian sedan market. Stay tuned for more updates and be sure to catch the Proton S70 on its nationwide tour to witness the future of Malaysian automotive excellence up close.
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