PUREGOLD Price Club Inc. is expanding support programs for sari-sari store owners ahead of a three-day convention this May that will highlight the role of neighborhood retailers amid rising prices of basic goods.
The three-day Tindahan ni Aling Puring Sari-Sari Store Convention 2026 will be held from May 14 to 16 at the World Trade Center in Pasay City.
The event is expected to bring together sari-sari store owners, suppliers and members of Puregold’s trade network.
The first day will be exclusive to Aling Puring members while Puregold PERKS can join on the second day. The final day will be open to the public.
Puregold President Vincent Co said the initiative sought to underscore the role of sari-sari stores as an “indispensable pillar” of Filipino communities, particularly as households continue to manage the impact of rising prices.
“At this year’s Aling Puring Convention, we salute our sari-sari stores as an indispensable pillar of Filipino society,” he said.
Co added that the company’s Aling Puring program was designed to support micro-entrepreneurs who play a key role in providing accessible goods at the community level.
Puregold said the program now had more than 1.061 million members nationwide, with strong growth recorded in Southern Luzon, the Visayas, and Mindanao.
As part of its support initiatives, the company said it had expanded its “Case Deals” and “Dealskarte Bundles,” which are aimed at helping sari-sari store owners improve profit margins amid rising costs.
The network of Aling Puring account representatives has also been expanded, with nearly 1,000 personnel deployed nationwide to provide direct, door-to-door support and improve access to competitively priced goods.
Puregold said its programs were intended to strengthen the capacity of sari-sari store owners to sustain their businesses and continue serving their communities.
The company's shares slipped P0.20, or 0.48 percent, to close at P41.70 each last Friday.
