THE Quezon City government tapped TikTok Shop to help micro, small and medium enterprises (MSMEs) expand their market reach through digital platforms, as around 300 business owners and staff joined the Unlad Lokal Roadshow Caravan.
The city government said on Saturday that the initiative enabled participants to explore platform-driven selling, including using TikTok’s “Yellow Basket” feature to promote and sell products to online.
The program was led by the Quezon City Small Business and Cooperatives Development and Promotions Office in partnership with TikTok Shop and the Philippine Chamber of Commerce and Industry–Quezon City.
Participants underwent hands-on training in e-commerce, digital marketing and live selling, with step-by-step guidance on setting up accounts and maximizing platform tools.
Product sellers focused on platform operations and best practices, service providers learned to maximize advertising tools, while affiliates and creators developed skills in content production and live selling.
The program allowed real-time onboarding, enabling participants to improve their online presence, expand market reach and strengthen their online selling capabilities.
Mayor Joy Belmonte said guiding entrepreneurs in adapting to the changing business landscape remains a priority amid the growth of e-commerce platforms.
“We will work together, so you will have the opportunity to progress,” she said.
The city government said it has conducted 130 training sessions under the program, benefiting 6,194 participants, as part of its continued push to accelerate MSME digital transformation.
