INEOS boss Sir Jim Ratcliffe says he's bidding for Manchester United in order to transform them into a winning club.
Ratcliffe admits he couldn't handle the experience of United being also-rans if he was to become owner.
He said on INEOS' Youtube channel: "The Manchester United bid would have been unthinkable two or three years ago if we hadn't had some of the experiences - some quite difficult experiences with Laussane and Nice.
"You can't really contemplate acquiring a brand like Manchester United and failing because the failure is just far too public and excruciating in a deal like that."
Ratcliffe is battling Qatar's Sheikh Jassim for control of United.
