Red Lobster hoping to tempt back customers after filing for bankruptcy

Business & FinanceFood
24 Jun 2025 • 11:59 PM MYT
The Independent
The Independent

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  • Red Lobster is bringing back its Crabfest celebration, featuring new crab-themed dishes and seafood boils, available from Monday until September 14.
  • This reintroduction of a beloved menu event comes months after the fast-casual restaurant chain emerged from bankruptcy.
  • The company filed for Chapter 11 bankruptcy in May 2024, which led to the closure of more than 100 of its nearly 650 restaurant locations.
  • Financial struggles, including an $11 million loss attributed to an unsustainable "endless shrimp" promotion, contributed to the bankruptcy.
  • Following its acquisition by RL Investor Holdings in September 2024, Red Lobster appointed a new CEO, Damola Adamolekun, to lead its revamp.

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