KUALA LUMPUR: Rework.com (Rework), a global technology company with over 1 million users across 12,000 companies, recently unveiled the Agentic Operating System (Agentic OS) for Business at the Rework Launch 2026 in Kuala Lumpur.
Agentic OS will help organisations move beyond isolated AI experiments by bringing people, AI agents, business data and operational workflows together in a single connected platform.
The platform aims to be a game changer by shifting operational landscapes within businesses, moving away from traditional business software designed around the assumption that people do the work while software stores information and organises processes.
As AI becomes capable of executing work, modern organisations need to restructure responsibilities between people and AI.
Rework’s Agentic OS is built on the idea that humans and AI agents can and will synergise across interconnected business services, helping businesses execute faster, improve operational efficiency, reuse organisational context and knowledge, and build intelligence that compounds over time.
From a Malaysian perspective, this will be critical given the nation’s heavy investment in its digital future, with the Malaysia Digital Economy Corporation (MDEC) recording RM87.4 billion in digital investments in 2025.
This is contrasted by the AI adoption and usage gap currently faced by many Malaysian businesses, with a Strand Partners report indicating that 67% of AI adopters in Malaysia still rely primarily on basic applications such as chatbots, and only 19% have a formal strategy to scale AI across multiple functions
Rework.com founder and CEO Eric Pham said Malaysian businesses’ AI adoption gap is not due to a lack of investment or large language models, but to a lack of business infrastructure that lets AI move beyond isolated tools and into how work actually gets done.
“Rework’s Agentic OS for Business represents the next generation of operating systems that will close that gap, helping businesses move from fragmented AI-powered individuals to a truly agentic business,” he said.
With AI models and capabilities advancing rapidly, Rework believes that AI may increasingly become commoditised.
The organisation envisions that in the near future competitive advantage will depend less on access to a particular AI model and more on how effectively a business applies AI to its own operations and know-how.
“Agentic OS for Business provides a shared operating environment for humans and AI that allows businesses to capture and reuse their operating knowledge, decisions, processes, customer history and accumulated experience.
“This is what we call organisational intelligence,” Pham added.
Rework’s Agentic OS for Business consists of two core layers: Intelligence Architecture, where the underlying intelligence layer connects and powers the entire business, including centralised business outputs, compounding business knowledge, and a multi-AI-agent stack spanning Service AI, AI Assistant, AI Desktop, and Workflow AI.
It also includes business services, where hundreds of interconnected, ready-to-use operating services are organised across key business functions.
Together, these layers let the Agentic OS bring together hundreds of interconnected business services across key functions, including marketing operating services, with lead monitoring and nurturing, prospect engagement, customer messaging, campaign monitoring, partner management, event services, and more.
For sales operating services, the solution provides pipeline management, opportunity-to-revenue workflows, quotes, orders, invoices, field sales, distribution management, and more.
For work operating services, the solution handles requests, projects, business processes, datasets, cross-functional work orchestration, and more.
For people operating services, it covers employee services, leave management, timesheets, payroll, and more.
The solution’s communication services handle chat, town halls, meetings, and other organisation-wide communication, plus many other services designed to support day-to-day business operations.
Together, the Intelligence Architecture and Business Services give AI agents the context, knowledge, and capabilities to understand the business, execute work, and coordinate operations across the organisation.
Commenting on the overall vision for Agentic OS for Business and the opportunity it provides, Rework.com co-founder and chief operating officer Brian Trinh said Rework believes businesses should continuously improve how they work.
“We want to build great products—every year, every day. The opportunity in the AI era is not simply to add another AI tool to an existing software stack.
“Businesses need to rethink how work is designed, how context is captured, and how people and AI agents operate together.
“Rework Agentic OS for Business gives organisations a foundation for making that transition practically,” he said.
Rework’s inaugural launch event in Malaysia brought together about 150 senior business leaders and featured keynotes on the intelligence age and the latest evolution of Rework.
The event also showcased product demonstrations and customer success stories.
