The brand unveils new products and a new brand direction as part of a new approach to modern living

RUBINE, one of Malaysia’s leading home solutions brands, has recently launched a new generation of home solutions engineered to address Malaysia’s rising energy costs and growing wellness priorities, unveiling products including a 48dB ultra-quiet cooker hood and an intelligent water heater system at its annual convention under the banner 2026 Convention & Experiential Event By RUBINE. The launches coincide with the brand’s new direction, signaling RUBINE’s strategic shift toward smarter, more sustainable home technology for modern Malaysian households.

As energy costs continue to climb and homeowners seek greater comfort without compromising efficiency, RUBINE’s new product line addresses both practical concerns and lifestyle aspirations. The showcase demonstrated how the brand is moving beyond standalone appliances to create an integrated home ecosystem spanning kitchen solutions, water heating, and climate control.

“This new momentum represents more than a visual refresh or a product introduction. It reflects how RUBINE are rethinking modern living through innovation-led design and smarter technologies that respond to how people live today,” said Jimmy Tan, Fiamma Group Chief Executive Officer.

“Our new products respond directly to how people live today – from whisper-quiet cooking that doesn’t disrupt family time to water heaters that optimise energy use without compromising performance. This momentum reflects RUBINE’s commitment to creating intuitive, future-ready solutions that make a tangible difference in everyday life.”

Among the highlights was RUBINE’s MOOD Cooker Hood, equipped with IQ Sync technology that detects smoke and airflow by automatically adjusting suction power to keep kitchens fresh, complemented by HEXA oil filtration technology – High Efficiency eXtraction Agent with >97% of oil filtration rate. Ideal for recirculation mode for an oil-free kitchen. Also, it is engineered to operate at approximately 48dB – quieter than a normal conversation – while delivering powerful extraction for a more peaceful kitchen environment. The innovation addresses a persistent challenge in Malaysian open-plan homes where noisy ventilation often disrupts family activities, proving that high performance doesn’t require disruptive noise levels.

The brand also introduced the AXORA All-in-One Microwave Steam Oven, which consolidates microwave, steam, grill, and fermentation functions into a single built-in appliance. Equipped with inverter technology for precise temperature control, it delivers versatile cooking performance for households seeking functionality without sacrificing valuable kitchen space. With a spacious 50L capacity ideal for family use, AXORA offers energy-efficient heating while maximizing cabinet space with its all-in-one built-in design.

Further strengthening RUBINE’s smart living proposition is the EOS Series Water Heater, powered by the brand’s Energy Optimisation System (EOS). This system intelligently adjusts water flow and energy usage to reach desired temperatures efficiently, helping reduce water consumption and minimise energy wastage – a critical consideration as Malaysian households face increasing utility bills. Safety is enhanced through a Dual Valve system, featuring a solenoid valve that releases residual heated water to help prevent scalding, alongside a manual bypass valve with a built-in filter to remove impurities from the water supply.

Selected models such as the EOS Prime and EOS Ultra-Slim also feature Energy Optimal Solution, cool-and-warm water switching designed to stimulate blood circulation and support muscle recovery, bringing spa-like wellness experiences into everyday shower routines. These premium features introduce therapeutic benefits previously found only in luxury wellness facilities, now accessible in home bathrooms.

Complementing RUBINE’s home ecosystem, HAUSTERN further strengthens the Group’s integrated living vision with specialised kitchen and bathroom solutions designed for modern households. HAUSTERN showcased its range of sinks, faucets, and sanitary fittings, including the SYMPHONY smart water closet, supporting seamless functionality and modern design across kitchens and bathrooms.

Together, the convention underscored RUBINE’s continued commitment to elevating modern Malaysian homes through innovation, thoughtful design, and practical performance tailored to real lifestyle needs.

For more information on RUBINE’s latest product innovations and home solutions, visit www.rubine.com.my or speak to authorised dealers nationwide. Follow RUBINE Malaysia on Facebook (www.facebook.com/rubinemalaysia), Instagram (www.instagram.com/rubinemalaysia), and TikTok (www.tiktok.com/@rubinemalaysia) to stay updated on new product information and upcoming campaigns.

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