Kota Kinabalu: Sabah is committed in protecting the sun bear as a national heritage, which is is aligned with its conservation-driven tourism vision.
State Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai said a newly-launched campaign to adopt sun bears will help the Sabah Wildlife Department establish practical goals for sun bear recovery.
“The population of sun bears in the country is now around 2,500,” he said during the launch of the Bask Bear Coffee campaign to encourage Malaysians to adopt sun bears at the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan.
He said the BSBCC houses 42 sun bears, which were mostly rescued by the Sabah Wildlife Department from poachers and pet owners.
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Meanwhile, Sabah Wildlife Department deputy director Roland Nium said the sun bear is among the 12 totally protected species in the state following the extinction of the Sumatran rhinoceros in 2019.
He said strict enforcement has boosted conservation efforts and this can be boosted with increased public awareness, he said.
He said sun bears faced major threats in the form of illegal poaching for its paws, gall bladders and bile, which fetch very high prices in the black market.
Those caught for illegal poaching can be face up to five years imprisonment and be fined RM250,000, upon conviction.
Meanwhile, Loob Holding Sdn Bhd founder and chief executive officer Bryan Loo said the company adopted a three-month-old sun bear named Tenom.
He said the company, which owns Bask Bear Coffee, said its 96 outlets nationwide will engage in efforts to encourage people to know more about sun bears. It is also aiming to raise funds to adopt another sun bear at the BSBCC.
He said each adoption costs RM7,200 annually and it involves staff rehabilitating captured bears for their eventual release into the wild.
BSBCC’s founder and chief executive officer Dr Wong Siew Te hoped the campaign would raise awareness about sun bears status as protected animals.
He urged people to join the ‘Adopt a Sun Bear’ campaign to support their conservation efforts.
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