Sainsbury’s Christmas toy sale has started – with deals on Lego, Bluey and more

Family & ParentingSales & Promo
22 Oct 2026 • 8:12 PM MYT
The Independent
The Independent

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Sainsbury’s Christmas toy sale has started – with deals on Lego, Bluey and more

Christmas might still be a couple of months away, but if you have kids in your life, you'll know how quickly the present list can grow. Between the big-ticket gifts, stocking fillers and all the little extras that seem to add up, getting Christmas shopping sorted early can make a real difference to your budget. It's also a chance to pick up things you know they'll love before the December rush, rather than leaving everything until the last minute. Thankfully, for the organised out there, the Sainsbury's toy sale is here and is a great place to find Santa’s list items at a lower cost.

Of course, you don't have to be shopping for Christmas to take advantage of a toy sale. Whether you're looking for a birthday present or just want to treat a little one, getting a toy for less is always welcome. And Sainsbury's toy sale is a great way to make your money go a bit further, especially with the festive shopping season creeping up. Here's what to know about the sale and some of the best toy deals you can pick up.

Lego botanicals flowering cactus

This Lego set is suitable for kids ages nine and up (Sainsbury's)

This Lego set lets kids aged nine and up build their own colourful cactus display. The 482-piece set includes two cacti in different stages of growth, both finished with pink flowers, arranged in a blue pot. Once assembled, it makes a fun piece of decor for a desk, shelf, or bedroom.

Disney & Pixar pack of 2 Toy Story Jessie & Bullseye figures

The Toy Story favourites are on sale too (Sainsbury's)

Toy Story fans can bring home two beloved characters with this Jessie and Bullseye action figure set inspired by Toy Story 5. The pack includes Jessie, complete with her removable cowboy hat and sheriff’s badge, alongside her trusty horse Bullseye, which has 10 points of articulation.

Bluey claw game & go learning toy

This Bluey claw game is reduced to £13.33 (Sainsbury's)

This is a handheld learning toy for children aged three to six, inspired by the arcade claw machine from the show. Kids can collect virtual prizes and play six different games featuring Bluey characters, including a dance challenge, an obstacle course and an omelette-making game. The activities introduce problem-solving and hand-eye coordination through interactive play.

Sylvanian Families red roof playhouse

Kids can design their own Sylvanian home with this two-storey house set (Sainsbury's)

This Sylvanian Families two-storey house set comes with Breeze, the chocolate rabbit baby, a dining table, chairs and other accessories for creating a mini home. Little ones can help Breeze explore her home, turn the ladder into a slide for extra fun and post the included letter through the mailbox. The set is designed to work with other Sylvanian Families figures, furniture and vehicles, so kids can expand their world.

VTech nursery rhymes book

This interactive book is suitable for babies from three to 24 months (Sainsbury's)

This interactive nursery rhymes book is designed for babies aged three to 24 months, with six classic songs and rhymes including “Hey Diddle Diddle”, “Humpty Dumpty” and “London Bridge”. Little ones can follow along with the illustrated pages, listen to familiar tunes and explore sound effects, phrases and light-up buttons.

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