Samsung Electronics has officially introduced the new Galaxy A57 5G and Galaxy A37 5G in Malaysia, expanding its popular mid-range lineup with enhanced AI capabilities, improved cameras and long-term software support.
Unveiled during an immersive launch event featuring interactive experiential zones, the latest Galaxy A series devices aim to bring what Samsung calls “Awesome Intelligence” to a wider audience—combining practical AI tools with everyday performance at a competitive price point.
Galaxy A57 5G: Elevated Nightography and Smarter Imaging
Leading the lineup, the Galaxy A57 5G focuses heavily on camera innovation, particularly in low-light photography. Equipped with an upgraded Image Signal Processor (ISP) and advanced AI enhancements, the device delivers noticeably clearer and brighter shots in challenging lighting conditions.
The 50MP main camera is tuned for sharp detail across various environments, supported by improved noise reduction and HDR video for better colour balance. Faster shutter speeds also make it easier to capture motion—whether at concerts, night outings or spontaneous moments.
Galaxy A37 5G: Smooth Everyday Performance with Gaming in Mind
Positioned as the more accessible option, the Galaxy A37 5G is built for reliability in daily use. From streaming and social media scrolling to multitasking and casual gaming, the device delivers consistent and responsive performance thanks to optimised processing and efficient resource management.
Combined with a long-lasting 5,000mAh battery and vibrant display, the A37 5G ensures a smooth experience throughout the day—whether users are watching content or gaming on the go.
Awesome Intelligence and Long-Term Support Across Both Models
Both the Galaxy A57 5G and A37 5G run on One UI 8.5, introducing a suite of AI-powered tools designed to simplify everyday tasks. Key features include:
- Voice Transcription and AI Select for productivity
- Object Eraser and Best Face for enhanced photo editing
- Circle to Search with Google for intuitive browsing
- Integration with Bixby and Gemini for smarter interactions
With Samsung Wallet built in, users can also manage payments, cards and digital essentials seamlessly.
On the hardware side, both devices feature a 50MP triple-camera setup, Super AMOLED displays and large 5,000mAh batteries for extended usage. Durability is also a highlight, with IP68 water and dust resistance, alongside Samsung Knox Vault for enhanced security.
Samsung is also committing to longevity, offering up to six generations of OS upgrades and six years of security updates, making the devices a solid long-term investment in the mid-range segment.
Pricing, Colours and Availability in Malaysia
The new Galaxy A series devices will be available nationwide starting 10 April 2026 via Samsung’s official channels and authorised retailers.
Galaxy A57 5G
- 12GB + 512GB — RM2,699 (RM2,399 after RM300 rebate)
- 12GB + 256GB — RM2,399 (RM2,249 after RM150 rebate)
- Colours: Awesome Navy, Awesome Gray, Awesome IcyBlue
Galaxy A37 5G
- 12GB + 256GB — RM1,999 (RM1,899 after RM100 rebate)
- 8GB + 256GB — RM1,899 (RM1,799)
- Colours: Awesome Lavender, Awesome Charcoal, Awesome GrayGreen
Additional rebates of up to RM200 are available via selected bank promotions and Shopee PayLater for a limited time.
Launch Promotions and Ecosystem Deals
To further sweeten the deal, Samsung is offering a Multi Buy Offer (MBO) programme, allowing buyers to purchase selected accessories at discounted prices when bundled with either device.
Eligible products include:
- Galaxy Buds series (Buds Core, Buds3 FE, Buds4)
- Galaxy Fit3 wearable
These offers are available from March to May 2026, alongside ongoing launch rebates running through the end of the year.
Availability
The Galaxy A57 5G and Galaxy A37 5G are now available via the Samsung Online Store, Samsung Experience Stores, authorised retailers and selected e-commerce platforms across Malaysia.
For users looking for added protection, Samsung Care+ is also available, offering extended coverage and device protection options
The post Samsung Galaxy A57 5G and Galaxy A37 5G Officially Launch in Malaysia on 10 April, Bringing AI-Powered Features to the Mass Market appeared first on Tech Release.