Samsung Electronics Malaysia has announced its latest line of AI-powered televisions, including the Neo QLED 8K and 4K models, as well as new OLED TVs. These advanced TVs aim to redefine smart viewing with cutting-edge technology and innovative features, offering consumers an upgraded home entertainment experience.
“Samsung has invested in AI research for over a decade, integrating intelligent features into our visual display products,” said Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd. “Our 2024 lineup, featuring Neo QLED 8K, Neo QLED 4K, and OLED TVs, brings the future of AI-powered viewing to every Malaysian home.”
Neo QLED 8K: A New Benchmark in Viewing Experience

The Neo QLED 8K, equipped with the NQ8 AI Gen3 processor, promises lifelike picture quality and premium audio technology. This processor, Samsung’s fastest and most robust AI engine, uses the Neural Processing Unit (NPU) to deliver double the speed of its predecessor and an eightfold increase in neural networks. The AI engine enhances picture and sound quality, optimizing energy consumption.

Key features include 8K AI Upscaling, AI Motion Enhancer Pro, and Real Depth Enhancer Pro, providing smoother, clearer visuals and lifelike depth. The Neo QLED 8K is available in models QN800D and QN900D, offered in 75 and 85 inches. The QN900D boasts an Infinity Air Design with a slim 13.1mm screen supported by a Mystic Floating Stand.
The TV also includes the Active Voice Amplifier (AVA) Pro Function, which enhances on-screen dialogue using deep-learning technology. Additionally, AI Customization Mode, AI Auto Game Mode, and AI Energy Mode further personalize and optimize the viewing experience.
Extensive AI Features Across Neo QLED 4K and OLED TVs

Samsung’s 2024 lineup also includes the Neo QLED 4K and OLED TVs, designed to cater to diverse lifestyles and preferences. The Neo QLED 4K, powered by the NQ4 AI Gen2 Processor, offers stunning 4K resolution and exceptional contrast with Real Depth Enhancer Pro and Quantum Matrix Technology. Available in sizes from 55 to 98 inches, this series ensures the ultimate 4K UHD experience.
Samsung’s OLED TVs eliminate unnecessary reflections with a glare-free screen, preserving deep blacks and clear images under any lighting condition. The OLED models, S95D and S90D, available in sizes 65 to 77 inches, feature Motion Xcelerator 144Hz for fluid motion and rapid response times, making them ideal for gaming.
The Frame 2024: An Elevated Art Experience
The Frame, Samsung’s top-selling lifestyle screen product, now offers over 2,500 artworks from renowned museums and galleries in its Art Store. The 2024 edition enhances the art experience while reducing energy costs through variable refresh rate adjustment in ArtMode5.
Innovative Sound Devices

Complementing the visual experience, Samsung’s latest sound devices offer industry-first technologies. The all-new Music Frame delivers powerful 2.0ch audio with Dolby Atmos support, providing an immersive sound experience. Wireless connectivity via Wi-Fi and Bluetooth allows for seamless music streaming from multiple devices.
The Q-series Soundbar, featuring Dolby Atmos support, synchronizes with Samsung TVs for a heightened acoustic experience, combining front, side, and up-firing speakers.
Enhanced Security and Personalization with Samsung Knox
The new Tizen OS Home offers personalized experiences through its ecosystem, with individual user accounts tailoring content recommendations. Samsung Knox Security safeguards sensitive data, and SmartThings enhancements create a more connected living room experience.
Launch Promotion
From May 3 to June 30, 2024, consumers can earn rewards, including Touch n' Go e-Wallet credits up to RM2,900 and win prizes worth RM140,000. To participate, consumers can upload their receipt and a creative photo for a chance to win additional gifts.
Launch Promotion for 2024 Samsung TVs:
No. Segment Material Code RRP (RM) TNG Credit Value (RM) Free Gift with Purchase 1 Neo QLED 8K QA85QN900DKXXM 46,999 2,500 – 2 Neo QLED 8K QA75QN900DKXXM 30,999 1,300 – 3 Neo QLED 8K QA85QN800DKXXM 32,999 1,700 – 4 Neo QLED 8K QA75QN800DKXXM 24,999 1,000 – 5 OLED QA77S95DAKXXM 32,999 1,600 – 6 OLED QA65S95DAKXXM 17,999 700 – 7 OLED QA77S90DAEXXM 28,999 1,400 – 8 OLED QA65S90DAKXXM 15,999 600 – 9 Neo QLED 4K QA98QN90DAKXXM 69,999 2,900 – 10 Neo QLED 4K QA85QN90DAKXXM 24,999 1,300 – 11 Neo QLED 4K QA75QN90DAKXXM 15,999 700 – 12 Neo QLED 4K QA65QN90DAKXXM 12,299 500 – 13 Neo QLED 4K QA85QN87DAKXXM 20,999 1,100 – 14 Neo QLED 4K QA75QN87DAKXXM 13,999 600 – 15 Neo QLED 4K QA65QN87DAKXXM 9,899 400 – 16 Neo QLED 4K QA85QN85DBKXXM 18,599 900 – 17 Neo QLED 4K QA75QN85DBKXXM 11,999 500 – 18 Neo QLED 4K QA65QN85DBKXXM 8,299 300 – 19 QLED QA98Q80CAKXXM 33,999 1,400 – 20 QLED QA85Q80DAKXXM 15,999 600 – 21 QLED QA75Q80DAKXXM 11,499 400 – 22 QLED QA85Q70DAKXXM 14,199 500 – 23 QLED QA75Q70DAKXXM 10,199 300 – 24 QLED QA85Q65DAKXXM 10,999 500 – 25 QLED QA75Q65DAKXXM 6,999 300 – 26 QLED QA85Q60DAKXXM 10,999 500 – 27 QLED QA75Q60DAKXXM 6,799 300 – 28 The Frame QA85LS03DAKXXM 19,799 800 1x Bezel worth RM899 29 The Frame QA75LS03DAKXXM 12,399 500 1x Bezel worth RM799 30 The Frame QA65LS03DAKXXM 8,399 300 1x Bezel worth RM699 31 The Frame QA55LS03DAKXXM 6,199 200 1x Bezel worth RM599 32 Crystal UHD UA98DU9000KXXM 17,999 700 – 33 Crystal UHD UA85DU8000KXXM 8,999 400 – 34 Crystal UHD UA85DU7000KXXM 8,299 300 –
Launch Promotion for 2024 Samsung Sound Devices:
No. Segment Material Code RRP (RM) TNG Credit Value (RM) PWP Pricing (RM) 1 Q-Series Soundbar HW-Q990D/XM 6,499 300 4,999 2 Q-Series Soundbar HW-Q930D/XM 4,999 250 3,699 3 Q-Series Soundbar HW-Q800D/XM 3,999 200 2,999 4 Q-Series Soundbar HW-Q700D/XM 2,999 150 2,299 5 Music Frame HW-LS60D/XM 1,999 – 1,499

