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POLITICAL parties may face election costs of up to RM1 million to defend a single parliamentary seat in the upcoming 16th General Election (PRU16) if they continue to rely on outdated, conventional methods, according to PAS Election Director Datuk Seri Muhammad Sanusi Md Nor.
Speaking at the PAS Annual Muktamar, Sanusi, who is also the Menteri Besar of Kedah, said that mastering digital tools and campaign technology is now crucial to political success.
“A parliamentary seat in the future – if we fail to master all available technologies and applications – will rely entirely on conventional methods. The cost will be high. The estimate is RM1 million per seat. If we aim to win 60 seats, that means RM60 million,” he said.
He added that the figure includes the rising costs of campaign logistics, volunteer training, election machinery, and campaign materials, all of which are becoming increasingly expensive.
“Election operations today require far more complex preparations than before, involving diverse tools and strategies,” he said. “We can no longer depend solely on old ways.”
Sanusi cautioned that without early preparation and strong command of digital platforms, including social media and modern campaigning tools, PAS risks being left behind.
“This is the political reality. If we do not prepare early and fail to master media, applications and technology, we will fall behind,” he said.
He also reminded party machinery across all levels not to take financial preparations lightly and to be willing to sacrifice in order to ensure the party’s mission continues.
At the same time, Sanusi urged PAS leaders to remain focused and avoid being consumed by internal disputes or petty issues, stressing that the real threat lies in the opposition, who are prepared to exploit any sign of weakness. - September 16, 2025