- Scottish heritage attractions saw a 3.9 per cent increase in visitors in 2024, totalling 49,708,483.
- Edinburgh Castle, featured in Netflix's One Day, remained the top paid attraction, with visitor numbers rising by four per cent.
- Sites featured in films like Avengers: Infinity War and Fast & Furious 9 also experienced significant visitor growth, including St Giles’ Cathedral (up 18.3 per cent) and Culloden Visitor Centre (up 42.8 per cent).
- This surge is attributed to "set-jetting" tourism and increased interest in Scottish history and culture, particularly among international visitors.
- Free attractions also saw a rise in popularity, likely due to cost-consciousness among domestic visitors.
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