THE Securities and Exchange Commission (SEC) has warned the public against investing in Novaluxia/Novaluxia Innovation Corp., which it said was soliciting investments without the necessary license or authority.
In a Sept. 15 advisory, the SEC said Novaluxia had been actively promoting its operations on social media since 2025, presenting itself as an e-commerce shopping platform that offers livelihood opportunities and ways for users to earn money from home.
The company requires users to register through its application and offers several ways to earn, including an initial investment ranging from P1,000 to P5,000 and participation in its so-called “group buying” activities.
Members are grouped to collectively purchase products through Novaluxia’s platform, or “Novabolt,” at supposedly discounted prices.
The SEC cited an example involving an air-conditioning unit that could be offered to participants for P2,500. Members may register for the group buying activity until 11 p.m. each day, after which an artificial intelligence-programmed raffle is conducted.
A winning participant may either claim the product or return it to Novaluxia, in which case the corresponding P2,500 will be credited to the member’s account. For those who do not win, the amount allocated to the raffle will allegedly be returned to their account along with bonus points attached to the product.
The SEC said one point was supposedly equivalent to P1, which could be converted to cash and withdrawn, and that money would only be deducted if the member chooses to claim the product and have it delivered.
“Beneath the alleged employment promises lies the obvious unauthorized investment activities committed by Novaluxia and its cohorts,” the SEC said.
It noted that the scheme allegedly attracts members through unsolicited messages on messaging platforms and supposed job opportunities promoted on Facebook.
The SEC said Novaluxia also promises high monetary returns while assuring members that they face no risk of losing their money and could earn more with little or no effort.
Based on the SEC’s database, Novaluxia/Novaluxia Innovation Corp. is registered as a stock corporation but does not have the necessary license or authority to solicit, accept or take investments from the public, or to issue investment contracts and other securities.
The SEC also cited the Financial Products and Services Consumer Protection Act, which prohibits investment fraud, including deceptive investment solicitations and the offering of investment schemes without the required license or permit.
The regulator urged the public not to invest in or to stop investing in Novaluxia’s scheme and to exercise caution when dealing with individuals or groups recruiting investors on its behalf, and warned that any representatives of Novaluxia soliciting investments or recruiting investors, including through the internet, may face criminal liability.
