Selling Without Selling

Business & Finance
1 Feb 2023 • 3:30 PM MYT
Crys Lim
Crys Lim

Skincare manufacturer. Sea buckthorn lover. Contest kaki.

Image from: Selling Without Selling
"𝙄𝙩'𝙨 𝙗𝙚𝙚𝙣 𝙖 𝙝𝙖𝙧𝙙 𝙙𝙖𝙮'𝙨 𝙣𝙞𝙜𝙝𝙩, 𝘼𝙣𝙙 𝙄'𝙫𝙚 𝙗𝙚𝙚𝙣 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙡𝙞𝙠𝙚 𝙖 𝙙𝙤𝙜, 𝙄𝙩'𝙨 𝙗𝙚𝙚𝙣 𝙖 𝙝𝙖𝙧𝙙 𝙙𝙖𝙮'𝙨 𝙣𝙞𝙜𝙝𝙩, 𝙄 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙨𝙡𝙚𝙚𝙥𝙞𝙣𝙜 𝙡𝙞𝙠𝙚 𝙖 𝙡𝙤𝙜" ~The Beatles~ Photo Credit: Crys Lim

Over the Chinese New Year holidays, I received a phone call from a company. Let's call it Company X.

Company X: Hi, I am calling from Company X. Are you Miss Crystal?

(I have never dealt with this company before and because of previous experiences of receiving many spam/sales & marketing calls from unknown numbers, my defense mode was up.)

Me with a stern tone: May I know what is this regarding?

Company X: We got your number from your name card last time.

Me thinking to myself *ok, now he is going to promote his business*

Company X: We just want to wish you Gong Xi Fa Cai and hope you will have a great year ahead.

Me: Oh thank you. *still waiting for him to talk more*

Company X: That's all, have a nice day.

Me: Oh, that's all? You called just to wish me a Happy Chinese New Year?

Company X: Ya

My heart felt bad after the phone call as I was expecting him to "sell" something to me. But he did not.

In fact, I myself have done that, cold calls with intention of promoting our company's products & services. (Hey, we need to survive right? Sales & marketing is very important)

It is indeed a challenge trying to promote our business to strangers. We cannot be too pushy and cannot hard sell.

Anyhow, I will remember this company X. Immediately after the phone call, I went and google the company name to find out what they actually do. If I do require any of their products or services in the future, I will definitely think of them!

They are selling without selling.

Also, the fact that they are still working over the festive Chinese New Year holidays.

Hope you will have a good rest after working so hard.


Crys Lim is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!

The User Content (as defined on Newswav Terms of Use) above including the views expressed and media (pictures, videos, citations etc) were submitted & posted by the author. Newswav is solely an aggregation platform that hosts the User Content. If you have any questions about the content, copyright or other issues of the work, please contact Newswav.