Shein loses a London copyright lawsuit against rival Temu after a judge rejected claims that Temu used Shein product photos to sell copies
LONDON: Online fast-fashion platform Shein on Thursday lost its London lawsuit against rival Temu for alleged copyright infringement in relation to photos of some of its products.
At the start of the trial in May, Shein accused Temu of breaching its copyright “on an industrial scale”, using its photos to advertise copies of Shein’s own-brand clothing to “piggy-back” on a more established competitor.
Temu – owned by PDD Holdings – denied the allegations and argued that Shein was using litigation to stifle competition.
Judge Kelyn Bacon said in a written ruling that Shein’s claims for copyright infringement had failed.
