1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion
Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement. Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining E-Commerce Pictionary, to break the ice and create memorable value-based learning experiences.
He introduced Sambal Nyet on Shopee in 2021 and has made over RM 21.5 million in sales since, selling his millionth bottle last August. By constantly refreshing and customising content for Malaysians’ local preferences, he has over 3.7M followers on Instagram and consistently maintains an average of 5.0 stars ratings on Shopee with over 392.2k followers. Hailing from Kelantan, Khairul's growing business is a model of creating inclusive employment opportunities in his hometown for over 50 staff and 150 household dependents.



