- Yorkshire Tea has sparked customer anger by halving the box size of its Decaf Bedtime Brew from 40 to 20 teabags while simultaneously increasing prices.
- Major UK supermarkets including Sainsbury’s, Tesco, and Ocado are charging up to £3 for the smaller 20-bag box, which previously retailed for £2.50 or less for 40 bags.
- Yorkshire Tea acknowledged that the price rise may not be welcome news, saying that the change reflects the blend's move to the brand’s new fruit and herbal selection.
- The price increase comes amidst broader UK tea price rises, with August seeing a 2.5 per cent jump as climate change impacts global harvests.
- Kenyan tea growers, who produce half of all black tea consumed in Britain, reported production drops of up to 30 per cent earlier this year due to erratic weather patterns.
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