RM158 million in GMV — Celebrating Merchant Success and the Rise of Malaysia’s Digital Commerce Powerhouse.
The Selangor Information Technology & Digital Economy Corporation (Sidec) commemorated a significant milestone with the grand finale of the 10th Malaysia Top E-Commerce Merchant (Top ECM) Awards 2025, celebrating ten years of nurturing and honouring Malaysia’s leading digital entrepreneurs.
This year’s awards received an impressive 1,060 applications from merchants across various industries, including Fashion & Accessories, Beauty, F&B, Home Living, Home Appliances, and Baby & Toys. From this, 511 participants were shortlisted and underwent a comprehensive journey that included five advanced training sessions on topics such as Data Analytics, Livestream Optimisation, and Creator Training.
Merchants were also given exposure to practical applications of AI tools to help them enhance operations, improve customer engagement, and grow their businesses even further in today’s competitive digital landscape.
In addition, selected participants took part in exclusive industry visits to Dattel Asia and Business Synergy, where they gained valuable insights into market intelligence, consumer data applications, and operational best practices. At Business Synergy, participants were introduced to ROADMAP, a retail technology solution designed to help merchants strategize, streamline operations, and enhance business efficiency, equipping them with tools to stay competitive in the evolving digital landscape.
This year’s competition not only drew impressive participation but also delivered noteworthy commercial impact. Throughout the campaign period, participating merchants collectively recorded over RM158 million in sales during the campaign period, contributing to a decade-long cumulative GMV of RM500 million since 2016. These figures underscore the tangible business growth driven by the Top ECM Awards, reflecting both consumer confidence and the effectiveness of Sidec’s merchant development framework.
Spotlight on Livestream Excellence – “King of Livestream”
A standout component of this year’s Top ECM Awards was the “Livestream Battle”, held in collaboration with TikTok Shop. This segment of the competition spotlighted merchants who showcased exceptional skills in livestream selling—combining engaging content, real-time customer interaction, and high conversion rates. This year, the Top ECM Livestream Battle mirrored the excitement of TikTok Shop Bazar Raya Live Tanpa Henti 72 Jam, where Malaysia’s top e-commerce sellers engaged in a continuous 72-hour live-selling marathon.
This innovative initiative maximized audience engagement, amplified sales, and showcased the power of real-time digital commerce in driving Malaysia’s e-commerce sector forward.
A total of 40 merchants with 46 livestream sessions were held across five days, accumulating up to 132 hours of live-selling, demonstrating strategic excellence in digital sales strategies, audience engagement, and innovative content creation.
RM250,000 in Prizes Across Four Award Categories
The Top ECM Awards 2025 offered a total prize pool of RM250,000, distributed across four major categories and awarded to 24 outstanding winners. The prizes included cash, trophies, and certificates, recognising digital merchants who excelled in innovation, branding, community-building, and live commerce.
Celebrating Malaysia’s Digital Trailblazers
Malaysia Top E-Commerce Merchant (Top ECM) Awards 2025 – Grand Winner
● Champion: Desince Sdn. Bhd.
● 1st Runner-Up: NFH Boutique Gallery Sdn. Bhd.
● 2nd Runner-Up: Armila Berhad
Finalists:
● Masdora Jewellery (Malaysia) Sdn. Bhd.
● Hulmers Malaysia Sdn. Bhd.
● Iqbal & Hirani Sons Sdn. Bhd.
● In & Ex Holdings Sdn. Bhd.
● Ominent Sdn. Bhd.
● Charms International Sdn. Bhd.
● Eijal Collection
TikTok Special Category Winners – Top 5
● Golden Jaguar Jewellery Sdn. Bhd.
● Classy Fabulous
● Aafiyat Digital Sdn. Bhd.
● The Raw International Sdn. Bhd.
● BGM Polo Sdn. Bhd.
SIDEC Rising Star Award 2025 – Top 3
● Alphadu Legacy Sdn. Bhd.
● Numom (M) Sdn. Bhd.
● Niqa Sdn. Bhd.
SIDEC Women Trailblazer Award 2025 – Top 3
● Zara Awliya (M) Sdn. Bhd.
● Shaz Garment
● Naza Beyond Ventures
Selangor Category Winners 2025 – Top 3
● Joielle Group Sdn. Bhd.
● Sumatraa Industries Sdn. Bhd.
● Arwaa Food Sdn. Bhd.
“These merchants have redefined what it means to succeed in the digital space. Through innovation, storytelling, and strategic execution, they have become the heartbeat of Malaysia’s e-commerce future,” said Mr Yong Kai Ping, CEO of Sidec.
The event was highlighted by the presence of YAB Dato’ Seri Amirudin Shari, Menteri Besar Selangor; YB Ng Sze Han, Selangor State EXCO for Investment, Trade and Mobility; and Tuan Haji Ts. Saipolyazan M. Yusop, Chief Executive Officer of Menteri Besar Selangor (Incorporated), reflecting strong state-level support for the growth of the digital economy and e-commerce sector.
Sidec is grateful for the continued support and collaboration from a diverse group of stakeholders who have been instrumental in the success of the 10th Malaysia Top E-Commerce Merchant Awards.
In particular, Sidec extends its deepest appreciation to AFFIN, our Strategic Banking Partner for the Top ECM Awards 2025, for its unwavering commitment to empowering SMEs and driving digital innovation. AFFIN’s strategic partnership has played a crucial role in amplifying the reach and impact of this year’s program, from capacity-building initiatives to expanding financial literacy and access to funding opportunities for participating merchants.
As a forward-thinking financial institution, AFFIN shares Sidec’s vision of nurturing a resilient digital economy by supporting high-potential entrepreneurs through sustainable and inclusive growth strategies. Their partnership not only strengthened the execution of this year’s awards but also reaffirmed the importance of cross-sector collaboration in shaping the future of commerce.
Sidec also gratefully acknowledges the valuable support of TikTok Shop, Shopline, Paymate, Fiuu, Pos Malaysia, GoFLuence, Pineapple Pixels Media, Store N Go, Dattel Asia, Business Synergy, ecosystem collaborators, media partners, and all participating merchants who contributed to the vibrancy and success of this landmark 10th edition. Their collective contributions have elevated the prestige of the Top ECM Awards and continue to foster a thriving, innovation-led e-commerce ecosystem in Malaysia.
