SimplySiti and ZUS COFFEE launch exclusive collaboration with two new lipstick shades inspired by Fresh Brew Tea Series.
TWO HOMEGROWN Malaysian brands, SimplySiti and ZUS COFFEE, have joined forces for a first-of-its-kind collaboration that combines beauty and beverages through an exclusive campaign themed “Freshen Your Mood, Freshen Your Look.”
Available from July 27 until the end of August, while stocks last, the collaboration introduces two campaign-exclusive shades from SimplySiti’s bestselling Fresh Color Lipstick collection: Milk Tea Brown and Latte Brown, inspired by ZUS COFFEE’s Fresh Brew Tea Series.
The limited-edition lipsticks are available exclusively at all ZUS COFFEE outlets across West Malaysia through selected Purchase-With-Purchase (PWP) and Gift-With-Purchase (GWP) promotions.
The collaboration celebrates how personal choices, from the tea people drink to the lipstick shades they wear, can reflect their mood and personality.
To mark the partnership, SimplySiti founder Datuk Seri Siti Nurhaliza said: “Beauty and a good cup of tea have always gone hand-in-hand for me.
“Having my favourite colour on my lips can lift my mood just as much as my favourite drink can. With Milk Tea Brown and Latte Brown, we have bottled the same feel-good feeling into two shades that every woman can wear to truly live out an enjoyable moment.”
The two new shades expand SimplySiti’s Fresh Color Lipstick collection, which is designed to complement various skin tones while delivering vibrant colour in both Moist and Matte finishes.
Milk Tea Brown joins the Moist range and is formulated with jojoba oil and Vitamin E to provide lasting hydration, a dewy glow and a non-greasy finish.
Meanwhile, Latte Brown extends the Matte range, featuring camellia oil and Vitamin E for a velvety, non-drying finish with lasting comfort.
Speaking about the inspiration behind the shades, Siti added: “Both the Milk Tea Brown and Latte Brown are inspired by the drinks we love.
“Whichever shade you pick, our promise stays the same: it glides effortlessly to empower you to feel refreshed, confident and ready to take on every moment in life.”
The collaboration comes shortly after ZUS COFFEE introduced its Fresh Brew Tea Series earlier this month as a permanent addition to its menu, expanding its offerings for tea lovers and non-coffee drinkers.
The launch also coincided with the appointment of Siti Nurhaliza as the brand ambassador for the tea series under the campaign tagline, “Pagi kopi, petang tea, ini hari Siti!”
ZUS COFFEE Head of Marketing for Malaysia & Singapore Jennifer Sim Hui Wei said the collaboration adds another dimension to the tea-drinking experience.
“With our new Fresh Brew Tea Series, we are redefining the daily necessity for Malaysians to beat the afternoon slump with a refreshing pick-me-up. This collaboration with Siti Nurhaliza and SimplySiti gives more dimension to a cup of milk tea, as it extends through a fresh swipe of Milk Tea-inspired lip colour.”
As part of the promotion, customers who purchase any three drinks from the ZUS Fresh Brew Tea Series will receive one SimplySiti lipstick, worth RM35.70, for free while stocks last.
Alternatively, customers who purchase one drink from the Fresh Brew Tea Series can add on either the Milk Tea Brown or Latte Brown lipstick for RM25.
The Fresh Brew Tea Series includes Da Hong Pao Milk Tea, White Peach Oolong Milk Tea, Jasmine Milk Tea, Da Hong Pao Lemon Tea, White Peach Oolong Lemon Tea and Jasmine Lemon Tea.
Adding to the campaign, every lipstick comes with one of three mystery charm designs sealed inside its packaging. Two charms are part of SimplySiti’s regular collection, while the third is a limited-edition ZUS COFFEE cup charm available in limited quantities.
