SINGLIFE Philippines, a subsidiary of Singlife Singapore, said that it posted a 23-percent increase in total new business in 2025 as more Filipinos bought insurance products through digital channels.
In a statement on Tuesday, the mobile-first life insurer said its customer base also expanded by 23 percent last year, reflecting steady growth in policy uptake.
Policies purchased via the Singlife app were said to have nearly tripled compared to the previous year, signaling stronger demand for insurance products that can be accessed and managed online.
The company said the increase pointed to a shift toward coverage that was more affordable and easier to understand.
“Filipinos want insurance that feels simple, affordable and dependable. The growth we’ve seen this year reflects that,” CEO Lester Cruz said.
“Insurance is ultimately a trust business, and we’re proud that more customers are choosing Singlife as a brand they can rely on for protection that’s designed around real needs,” he added.
Singlife introduced additional in-app products, including Protect From Funeral Cost, which provides cash assistance for funeral-related expenses, and Singlife NextGen, a whole life plan designed for long-term family protection.
The insurer also expanded distribution through partnerships with digital finance platforms such as GCash, Maya and Asia United Bank’s HelloMoney.
Payment integration through Xendit was added to streamline transactions.
For 2026, Singlife said it planned to broaden its geographic reach and roll out additional products targeting both short-term protection and long-term financial goals.
