Malaysian small businesses hoping to sell overseas can now apply for a free seat at the SME Jumpstart Workshop: Cross Border Edition, a one-day masterclass by Pos Malaysia on taking products from local shelves to international buyers.
The session takes place on Tuesday, 24 November 2026, at Menara MATRADE in Kuala Lumpur. Pos Malaysia is inviting up to 150 SMEs to register their interest, and 50 will be selected to attend. Each place is valued at RM599, but shortlisted participants will not be charged.
The SME Jumpstart Workshop is aimed at owners who have built a customer base at home and now want to know two things: whether their business is ready for overseas orders, and what it takes to fulfil them profitably.
Why More SMEs Are Looking Beyond Malaysia
Online marketplaces have lowered the barrier for small sellers to reach shoppers in other countries. Listing a product, however, is only the first step. The harder work comes after: setting prices that still make money once platform fees and shipping are added, getting parcels through customs, and writing product pages that win over buyers who have never heard of the brand.
Support for first-time exporters has been growing on several fronts, from logistics players building capacity for Malaysia’s expanding e-commerce market to trade agencies, such as MATRADE, working with couriers through initiatives like the renewed FedEx and MATRADE partnership on SME exports. Pos Malaysia’s workshop adds a classroom-style option to that mix, with the focus on practical decisions rather than theory.
What the SME Jumpstart Workshop Will Cover
The masterclass will be led by Bryan Ong, Founder and CEO of JOM Export Academy. The programme moves from early planning through to delivery, with sessions on:
- Export readiness: assessing whether a business has the capacity to serve overseas customers, and which international markets are worth a closer look.
- Product and market selection: matching products to customer demand and sales potential abroad.
- Global marketplaces: reaching international buyers through platforms such as Amazon, eBay and Etsy.
- International pricing: working marketplace fees, shipping costs and profit margins into a competitive selling price.
- Product listings: writing product information and descriptions that build credibility with foreign shoppers.
- Cross-border shipping: international parcel delivery, packaging, customs documentation and shipment tracking.
- An export action plan: leaving with clear priorities and concrete next steps.
The shipping module sits close to Pos Malaysia’s own business. The national post and parcel operator delivers to more than 11 million addresses nationwide and to over 230 countries and territories.
SME Jumpstart Workshop: Event Details
- Event: SME Jumpstart Workshop: Cross Border Edition
- Date: Tuesday, 24 November 2026
- Time: 8.30am to 5.00pm
- Venue: Ujana Ilmu Event Space, Ground Floor, Menara MATRADE, Kuala Lumpur
- Trainer: Bryan Ong, Founder and CEO, JOM Export Academy
- Fee: valued at RM599 per participant, free for the 50 selected SMEs
SMEs that want to take part can register their interest online. Registering does not guarantee a place, and successful applicants will be notified by email. With up to 150 SMEs invited to apply for 50 places, not every applicant will get a seat.
The Next Step in a Growing SME Series
The Cross Border Edition is the second SME Jumpstart Workshop, following the inaugural session in October 2026. Pos Malaysia says more themed editions will be announced, as it builds the series into a platform that links local businesses with industry expertise and practical know-how.
For owners weighing their first move abroad, the appeal is straightforward. The SME Jumpstart Workshop packs the parts of exporting that are easiest to get wrong, from pricing to paperwork, into a single day, at no cost to those selected.
The post SME Jumpstart Workshop: 50 SMEs Get a Free Path to Global Markets appeared first on RISEMALAYSIA.my.
