Social and Behaviour Change Communication powerful tool for change

19 Apr 2024 • 11:56 AM MYT
Daily Express
Daily Express

Daily Express Online (Malaysia) is Sabah's top-ranked & most viewed English news site. It is also Sabah's leading & most circulated daily English newspaper.

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By: David Thien

Kota Kinabalu: The Global South where Malaysia is also situated, needs a decolonisation of mindsets.

This calls for humility and listening skills in effecting Social and Behaviour Change Communication (SBCC) for holistic sustainable development in line with the Sustainable Development Goals (SDGs).

Participants at the Asia Pacific SBCC Regional Symposium recently heard keynote speaker Prof Dr Mohan J Dutta espouse on this.

Dr Mohan is the Dean’s Chair in Communication Massey Business School, Massey University, New Zealand, and Director at Centre for Culture-Centred Approach to Research and Evaluation (Care) advocates dialogic encounters with oppressed communities that force their academic gaze inward.

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