After years of anticipation, South Korea’s beloved fast-food brand Lotteria is finally set to land right here in Malaysia. Slated to open its first outlet at The Curve this December, the debut of Lotteria marks the beginning of a five-year expansion plan led by Serai Group. The F&B group has plans to establish 30 Lotteria locations throughout Malaysia.
Best known for its captivating K-style burgers and fusion Korean flavours, Lotteria will be bringing a fresh take on fast food to Malaysian diners. It promises the same bold combinations that made it a popular choice in South Korea and beyond. From gochujang-driven sauces to bulgogi-inspired patties, Lotteria’s menu is a celebration of a balanced profile — from savoury, sweet to spicy.
The arrival of Lotteria in Malaysia comes via a strategic partnership between Serai Group Sdn. Bhd. and South Korea’s LOTTE GRS, the operator of Lotteria. The signing ceremony took place at Seoul’s Lotte World Tower, attended by senior executives from both companies — including LOTTE GRS CEO, Mr. Woo-Chul Cha and Serai Group Managing Director, Datuk Mohd Najib Abdul Hamid.
Riding the K-wave in style, Lotteria teamed up with K-pop favourites Tomorrow X Together for a new campaign that brings both flavours and flair. Think sizzling burgers, bold beats and all the Korean energy we love: coming soon to Malaysia.
As mentioned, this won’t be the only Lotteria outlet in Malaysia you’ll see in the near future. With 30 outlets planned nationwide over the next five years, Malaysians can look forward to experiencing more of the brand’s signature Korean-inspired dishes and playful energy in cities beyond Kuala Lumpur.
(All photos by Lotteria)
Note : The information in this article is accurate as of the date of publication.