A store known for its ghouls and goblins is taking a big turn toward the North Pole.
Spirit Halloween, a seasonal decor and costume store with more than 1,500 locations in North America, is converting 39 locations into Spirit Christmases after trick-or-treating season is over, a spokesperson told Retail Dive Monday.
The stores feature holiday decor, inflatables, gifts, apparel, animatronics and other yuletide-themed merchandise such as costumes and ugly sweaters.
“Each store is a festive adventure filled with interactive experiences, larger-than-life displays, and thousands of joyful, unexpected finds,” parent company Spencer Gifts said in a recent announcement.
In total, 44 Christmas stores will be open across 15 states, the company said.
This will be the third year that Spirit Christmas will have storefronts. The brand also has an online store.
Americans tend to spend very little on holiday decorations. Some 73 percent of consumers said they were spending $100 or less in 2025, according to an analysis from lender Rocket Mortgage.
In 2026, inflation is playing a key role in consumers’ spending outlook as November and December approach. More than half of Americans think inflation will ruin Christmas, and another 79 percent say their holiday budget is the same or less than it was in 2025, an October survey from personal finance platform WalletHub found.
Those looking to cut down on decoration costs - or at least stay on budget - should start their shopping early, according to the survey. Some 94 percent of respondents said that getting a head start on decoration and gift purchases instead of buying last minute helps them stick to their spending limits, WalletHub noted.
That’s a practice that other experts have recommended, too.
“If you have a mission and boundaries, it is easier to avoid distractions from things that you don’t need or deals that are too good to be true,” Laurie Hise, founder of personal finance site Passionate Penny Pincher, said in a recent article from magazine Good Housekeeping.
“And by starting your shopping early, you’re able to have a better sense of what deals are real and which are simply marketed as deals without any real savings for the consumer.”
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