Carlo Rino is bringing a playful new element to its boutiques with the arrival of Bloo, the brand's lovable character. Through a series of installations at participating Carlo Rino boutiques across Malaysia, shoppers can now experience Bloo beyond the digital space while seeing the brand's colourful personality come to life in-store.
The installations invite Malaysians to visit participating Carlo Rino boutiques, snap a photo with Bloo and share the experience on social media. Visitors can post their Bloo moments on Instagram, Facebook, TikTok or Xiaohongshu and tag @carlorino for a chance to be among 10 randomly selected winners. The campaign runs until 2 November 2026.
Bloo can now be found at participating Carlo Rino boutiques, including Pavilion Kuala Lumpur, The Exchange TRX, Mid Valley Megamall, Mahkota Parade in Melaka and Batu Pahat Mall.
Each winner will receive a Crystal Care Skincare Travel Kit worth RM198 together with an exclusive Bloo Bag Plushie Charm, offering a keepsake that captures the playful spirit of the installation.
Beyond the photo opportunity, the campaign reflects Carlo Rino's efforts to create more ways for customers to interact with the brand beyond its fashion offerings. By turning its boutiques into spaces for discovery, photo moments and social sharing, the Bloo installation adds a more light-hearted and interactive element to the Carlo Rino experience.
For Malaysians looking for something fun to discover during their next shopping trip, Bloo offers another reason to stop by a participating Carlo Rino boutique, capture the moment and share it with friends and followers.