Malaysian brand Spritzer is adding a modern touch to Hari Raya celebrations with its 2026 festive campaign, “Serikan Raya, Sparkling-kan Suasana.”
This year, Spritzer Sparkling goes beyond being just a beverage. The sparkling water is introduced as a creative ingredient that can enhance traditional Raya dishes by making batters crispier and meats more tender.
Among the festive favourites given a sparkling twist are Cucur Udang Crispy, Rendang Tok, and Roti Jala with Kari Ayam. The campaign also highlights refreshing drinks like Bunga Longan Sparkling and Limau Selasih Pudina Sparkling, perfect for Raya gatherings.
To bring the story to life, Spritzer also released a Raya musical film titled “Samting-Samting”, starring Fimie Don, Wani Kayrie and Elliza Razak.
The film follows a newlywed couple returning to the husband’s kampung for their first Raya together. When the wife starts impressing the family with her cooking, the family matriarch grows suspicious that there’s “samting-samting” behind the delicious dishes, eventually revealing the secret ingredient: Spritzer Sparkling.
Blending humour, music and family dynamics, the campaign celebrates the idea that tradition and modern creativity can coexist, especially in the heart of every Raya celebration: the kitchen.
The post Spritzer Sparkling Brings a Fresh Twist to Raya with ‘Serikan Raya, Sparkling-kan Suasana’ Campaign appeared first on The Stoly.