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A TOTAL of 11.5 tonnes of fresh chicken priced at RM4 per kilogramme sold out within an hour at the Rahmah Madani Sales Programme held here on Saturday, underscoring strong public demand for subsidised essentials amid rising living costs.
With market prices averaging about RM8 per kilogramme, the government-backed initiative offers food items and household necessities at reduced prices to ease the financial burden on low- and middle-income groups.
The volume of chicken sold was sufficient to feed an estimated 57,500 people, or about 14,375 families, in a single meal.
The sales programme, held at the Chendering Industrial Area, brought together three major supermarket chains and offered a wide range of essential goods, including school supplies, at discounts of more than 30 per cent.
A survey found that several supermarkets provided discounts exceeding 40 per cent, between 10 and 30 per cent more than the subsidised prices set by the Terengganu Ministry of Domestic Trade and Cost of Living (KPDN).
The state KPDN director, Mohd Mufsi Lat, said the event attracted more than 10,500 visitors and generated an estimated RM80,000 in sales.
“Each visitor purchased various items, including necessities, and was able to save between RM150 and RM200 on their purchases,” he said after engaging with supermarket operators participating in the programme.
“Based on the response, we plan to hold large-scale programmes regularly, involving a combination of several supermarkets in each parliamentary constituency once a month next year.”
Mohd Mufsi said Prime Minister Datuk Seri Anwar Ibrahim, through the presentation of Budget 2026, had allocated RM60 million for the implementation of the programme next year.
He added that participating supermarket operators are allowed to offer discounts beyond the government-set range of 10 to 30 per cent.
“We found that selected supermarket operators offered subsidised prices exceeding 40 to 45 per cent, including controlled items such as cooking oil, wheat flour and rice,” he said.
“For large-scale programmes in eight parliamentary constituencies in the state next year, we plan to organise the programme over two to three days to allow residents to shop at subsidised prices of between 10 and 30 per cent.” - December 28, 2025
