Strategic Partnership Strengthens Supratechnic’s Market Position, Offering Enhanced Marine Solutions Across Key Malaysian States
- Appointment as authorised Honda Marine dealer enhances Supratechnic’s multi-brand portfolio
- Honda Marine’s outboard engines, genuine parts, accessories, and VMTec engine oils to be regionally distributed
- Nationwide service network provides comprehensive customer support and professional aftersales services
KUALA LUMPUR, 24 JUNE 2025 – Supratechnic (M) Sdn Bhd ("Supratechnic" or the "Company"), a wholly-owned indirect subsidiary of Singapore Mainboard-listed USP Group Limited, and Malaysia’s premier distributor of marine engines, hardware, and related maritime services, today announced its appointment as the official dealer for Honda Marine in the states of Johor, Malacca and Pahang, following a strategic partnership agreement with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia.
Under the dealership agreement, Supratechnic will retail Honda Marine’s high-performance outboard engines, genuine spare parts, marine accessories, and VMTec engine oils in Johor, Malacca and Pahang, through its strategically located branches in Muar, Johor, and Kuantan, Pahang.
Commenting on this significant milestone, Ms Lim Boon Sue, Chief Operating Officer of Supratechnic, said:
“Honda Marine is globally respected for its superior durability, performance, and engineering excellence. We are delighted to add Honda to our premium portfolio of marine solutions. This dealership underscores our commitment to providing our customers with world-class products, backed by outstanding after-sales service and comprehensive warranty support. We look forward to further enhancing our leadership in Malaysia’s marine industry through this collaboration.”
The partnership with Honda Marine strengthens Supratechnic’s capability to offer professional installation, dedicated aftersales support and robust warranty programs, and ensures customers enjoy an exceptional Honda ownership experience. The partners will jointly implement marketing campaigns, regional promotional activities, and targeted dealer engagement initiatives, with the aim to drive increased brand visibility and strengthen market penetration throughout Johor, Malacca, and Pahang.
Mr. Chan Chung Fai, General Manager of Victormax said,
“The appointment of Supratechnic as Honda Marine dealer for Pahang, Johor and Malacca marks the beginning of a strategic alliance between two of the most reputable organisations in Malaysia’s marine engine industry. The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region.”
The Supratechnic brand was established in 1968. Supratechnic (M) Sdn Bhd is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd, which is indirectly owned by USP Group Limited ("USP Group"), a company incorporated in 2004 and listed on the Mainboard of the Singapore Exchange (SGX) since 2007.
This latest dealership complements Supratechnic’s distribution of renowned brands and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters.
