Survey: Only 1 in 5 CEOs are hitting AI targets

TechnologyBusiness & Finance
12 Sep 2026 • 12:01 AM MYT
The Manila Times
The Manila Times

One of the longest-running English broadsheets in the Philippines

A RECENT survey by consulting firm Bain & Co. revealed that only 1 in 5 chief executives is achieving desired AI outcomes. The primary bottlenecks stem from human factors rather than technical limitations: workers lack training and tools, organizations remain confined to isolated pilot projects, and staff exhibit hesitancy toward adoption.

“The bottleneck is human, and it is widening every quarter,” the firm noted.

Unlike past technological upgrades that featured clear finish lines, AI presents an evolving destination at a rapid pace. The transition also triggers existential questions among employees about whether entire career paths and personal purpose could disappear.

The resistance is particularly pronounced among younger employees. Fewer than 3 in 10 Generation Z workers trust AI-assisted tasks, while 81 percent anticipate broad job reductions. Bain & Co. emphasized that managers and frontline champions are quietly weighing what the technology means for their relevance and career security.Leaders driving successful adoption treat the workforce experience as primary work rather than a task to delegate. Staff require a coherent vision, an environment where new workflows feel routine and direct experience seeing AI enhance their daily output. For three years, corporate messaging centered primarily on cost cuts and efficiency. Bain & Co. warned that framing AI as a labor replacement sparks defensive pushback rather than productive momentum. For example, fintech firm Klarna reduced 40 percent of its workforce between December 2022 and December 2024 before its chief executive acknowledged the company overemphasized headcount reduction and resumed hiring in May 2025.

Effective leaders redefine workflows alongside retraining initiatives, using AI to eliminate repetitive tasks so personnel can concentrate on higher-value judgment. Glenn Fogel, chief executive officer of Booking Holdings, noted that successful teams embrace clear objectives rather than transactional routines: “They’re there to accomplish a mission, to achieve something.” Sustainable transformation requires visible leadership commitment spanning the boardroom to frontline staff, a structure Bain & Co. termed a “sponsorship spine.” If alignment fractures at any tier, progress halts.

Top executives increasingly model adoption directly. Bain & Co. CEO Christophe de Vusser devotes 20 percent of his schedule to AI transformation, while Amgen CEO Bob Bradway completed AI coursework alongside his leadership team. A study by Microsoft found that managerial modeling increased employee trust in autonomous agents by 30 percentage points.

At the operational level, organizations ease apprehension by focusing technology on daily frictions. The Adecco Group introduced AI to automate administrative burdens for recruiters, freeing staff to prioritize client relationships.

“AI has to happen with people, not to people,” said Denis Machuel, chief executive officer of The Adecco Group. “When you start to do that... then the word of mouth goes across the whole enterprise... then adoption scales.”

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