- A major survey indicates that support for Reform UK is driven by ideology, particularly cultural issues such as migration and trans rights, rather than simply being a protest vote.
- Leading polling expert Sir John Curtice characterised Reform supporters as “deeply ideological” and possessing an emotional attachment to the party that other major parties have not inspired for decades.
- Sir John suggested that Reform's potential support, which could reach 32 per cent, might be sufficient to win a general election given the current fragmentation of UK politics.
- Reform voters exhibit higher levels of dissatisfaction with the NHS and their personal financial situations compared to the general public.
- The party's support is linked to the 2016 Brexit vote, effectively absorbing the coalition of socially conservative voters who feel Reform best represents their perspectives.
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