Kota Kinabalu: The fourth edition of the Tanjung Aru Beach Festival not only highlights the strengths, talents, and creativity of Sabahans but also demonstrates a strong commitment to sustainability.
Describing the event as extraordinary, State Tourism, Culture and Environment Minister Datuk Christina Liew said everyone’s support is “an investment in the future of our community”.
“Today, I am reminded of how powerful our community truly is. This festival, now in its 4th year, is a living testament to the talent, creativity, and resilience of our people. Every performance, every piece of art, and every entrepreneurial venture here today is the result of passion and hard work.
“We’re here not just to celebrate the event but to honour how truly special Sabah is to all of us,” said Christina during the launch of the two-day event at Prince Phillip Park here on Saturday night.
SPONSORED CONTENT Sinyi Group Founder, Chou Chun-Chi, Wins 2024 Asia Pacific Enterprise Award and Expands Sustainable Tourism Ventures in Sabah, Malaysia Kota Kinabalu: The 2024 Asia Pacific Enterprise Awards, hosted by Enterprise Asia, aims to recognize the most outstanding business leaders and organizations in the Asia-Pacific region. Read more She noted that the entrepreneurs are equally inspiring for daring to dream, seeing the potential in their ideas, and making them a reality.
Whether they are selling handmade crafts, offering delicious local food, or promoting wellness and sustainability, these entrepreneurs represent the future of Sabah - shaping the landscape of our local economy and providing not only goods and services but also opportunities for many others.
“What makes this festival truly extraordinary is how it brings all of these elements together - the arts, culture, business, and community. And what fills me with even more pride is our unwavering commitment to sustainability.
“We are not just here to celebrate today; we are here to protect our future. Through our trash-free initiative, we are taking real steps to preserve this beach we love so dearly, and we are showing the world that it’s possible to enjoy life while caring for our environment. Thank you for being part of this journey – by bringing your reusable bottles and bags, you are helping to ensure that Tanjung Aru remains a place of beauty for generations to come,” she added.
Her speech was read by her assistant minister Datuk Joniston Bangkuai.
Christina also extended her thanks to Tanjung Aru Eco Development for their continuous support of this event, from the first edition to the present.
She expressed her pleasure at learning about future plans to upgrade the venue with a focus on maintaining public accessibility.
“This initiative is highly commendable, as it addresses the growing need for more spaces to host events such as festivals, MICE, and recreational activities, especially with the steady rise in tourism.
We are confident that these improvements will create new opportunities for the Tanjung Aru Beach Festival to grow even further in the coming.”
“Let’s make this year’s Tanjung Aru Beach Festival a celebration to remember – one that leaves a lasting impact on all of us and paves the way for even greater things to come.”
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