- American Eagle's first-quarter sales saw a 2 per cent year-on-year decline, with an underperformance of its women's bottoms category.
- Disappointing sales in women’s bottoms occurred despite recent marketing efforts, including high-profile campaigns featuring Euphoria star Sydney Sweeney, according to analysts at TD Cowen.
- Analysts cited issues such as “misallocated assortment”, and insufficient “depth” in popular styles as reasons for the women's wear struggles.
- Conversely, American Eagle's men's products delivered stronger results, and its sister brand Aerie, which also includes the activewear label Offline, achieved a 25 per cent jump in comparative sales.
- The initial "Sydney Sweeney Has Great Jeans" campaign received backlash, with some critics perceiving its messaging as echoing "white supremacist ideas”, a claim Sweeney later addressed.
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