PHILIPPINE liquor maker Tanduay Distillers Inc. is stepping up its push into international markets, introducing a 20-year-old reserve rum to European industry players as it seeks to expand its network of overseas distributors and business partners.
The company unveiled its Tanduay Reserve Rum – 20 Years at Bar Convent Berlin in Germany, alongside other premium products, as part of efforts to strengthen the international presence of Philippine-made spirits.
The rum is made from column-distilled spirits derived from sugarcane molasses and aged for at least 20 years in ex-bourbon barrels. Its maturation in the Philippines’ tropical climate gives it notes of caramel, ripe banana, vanilla, cocoa and dried fruits, according to the company.
Roy Kristoffer Sumang, Tanduay international business development manager, said the product represented the company’s efforts to bring Philippine rum-making to a wider international audience.
“We are proud to share an expression that embodies the excellence of Philippine rum-making and Tanduay’s expertise in rum production,” he said.
Sumang added that the event also provided an opportunity to establish connections with industry professionals and potential business partners across Europe.
Tanduay also conducted a rum masterclass led by its research and development head, Janno Gironella, to introduce European participants to its reserve rum portfolio and the characteristics of Philippine rums.
“We brought the Tanduay Rum Masterclass to Europe as part of our broader effort to educate international consumers about Philippine rums and establish a stronger appreciation for its distinctive qualities in the global spirits market,” Sumang said.
The company also presented Filipino-inspired cocktails, including Chief Lapu-Lapu, Toasted Coconut Ube Sours and a prickly pear cocktail infused with labuyo (red chili), highlighting the versatility of its rum and the use of local ingredients.
Tanduay’s participation in the international trade fair forms part of its broader strategy to build relationships with overseas trade partners and introduce its products to more consumers in foreign markets.
The company said the event brought together bar owners, bartenders and manufacturers from around 90 countries, providing opportunities to showcase products and explore developments in the global spirits industry.
Tanduay is owned by the Lucio Tan-led conglomerate LT Group Inc.
Shares of LT Group on Friday closed at P14.92 each, down 0.13 percent.
