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TEALIVE - Southeast Asia’s top lifestyle tea brand, has officially entered the fast-moving consumer goods (FMCG) market with the launch of its first 3-in-1 sachet beverage range.
With milk tea, coffee, and chocolate variants, these convenient sachets deliver indulgent, cafe-quality taste anytime, anywhere.
The launch was held at IOI City Mall in conjunction with Tealive’s new menu launch and was officiated by former youth minister and popular podcaster Khairy Jamaluddin.
“Tealive's journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy.
“This is a proud moment for Malaysian innovation. We are not only exporting products but also our lifestyle and identity.”
Founder and CEO Bryan Loo described the launch as a bold new chapter for Tealive and a strategic move to future-proof the brand by tapping into lifestyle shifts towards convenience and at-home consumption.
Each box, priced at RM12.90, contains five to six sachets made with premium ingredients for a creamy, rich, and authentic flavour experience.
The full lineup includes:
1. Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
2. Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
3. Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut
The launch event also introduced an exciting menu refresh.
For customers seeking lighter options, Tealive is introducing a new category of light milk teas, crafted to meet the needs of health-conscious tea lovers.
Complementing the product announcements, Tealive also revealed a series of exclusive collaborations with local Malaysian brands to release limited-edition merchandise. – June 5, 2025