- Tesco has launched a limited-edition Birthday Cake sandwich for four weeks in 1,000 UK locations.
- The sandwich, priced at £3 or part of a £4 meal deal, celebrates the 30th anniversary of the Tesco Clubcard.
- It features brioche-style white bread filled with full-fat soft cheese, seedless strawberry jam, sprinkles, and vanilla frosting.
- The product has divided public opinion, with some reviewers praising it as "disgustingly tasty" while others expressed reservations.
- Developed over nine months, the sandwich contains 515 calories and has been compared to a Victoria sponge cake.
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